“Mean Girls” and Marketing

Who doesn’t love “Mean Girls?” It’s hard to believe the movie’s been out for 10 years! Naturally, I rewatched it to celebrate and found some interesting parallels between the film and marketing. Here are six lessons I learned from The Plastics that can help improve your content marketing and social media marketing programs.

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The New Faces of Social Media

It’s no surprise that new social media sites are constantly competing for consumers’ affection. This explains why an increasing number of young social platforms are abandoning the common practice of attracting the masses and instead opting for a smaller, more select group of users. This shift to niche social media sites is just one of […]

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5 Steps to Build a Content Marketing Strategy

The Content Marketing Institute recently released its 2014 benchmarks, budgets and trends study, and it detailed some surprising findings about content marketing. Here are just a few stats from the survey: 55 percent of small business B2B marketers think their content marketing strategy has no impact 94 percent of respondents are practicing content marketing, BUT 52 […]

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Social Media Lessons from the Oscars

From Jared Leto’s shout out to Ukraine to Lupita’s flawless evening (which officially granted her America’s Sweetheart status, btw), the 2014 Oscars had dozens of social-media-worthy moments. And, thanks to host Ellen Degeneres’ steady stream of social updates, we got to see them all. Here are three social media lessons marketers can take away from […]

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7 Ways to Write Effective (and Slightly Badass) Headlines

Confession: I’m addicted to tabloids. It’s embarrassing and pointless and I always feel a bit slimy after I finish reading them, but I can’t stop. I try, I really do, but as soon as I see that bright yellow headline screaming about the latest Hollywood scandal I can’t help myself. Tabloids might be the redheaded […]

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Managing Up for the Modern Marketer: Advice from the Pros (Part 2)

This is the second post in a two-part series on managing up for the modern marketer. (If you haven’t already read our interview with Tinu Abayomi-Paul, you can check it out here.) Today, Gini Dietrich has some advice for young marketers struggling to convince their bosses that content marketing is more than just a fad. […]

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5 Companies That Are Content Marketing Rock Stars

Content marketing is essential for success, especially online. Brands that are able to create content that is relevant, entertaining and interesting for their target demographic are able to connect with and engage with that market in ways that lead to a long and loving relationship. Need some inspiration? Check out these five companies.

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Managing Up for the Modern Marketer: Advice from the Pros (Part 1)

I am SO excited for our first-ever interview series on managing up for the modern marketer. Two leading female marketers took the time to share their thoughts on the challenges young content marketers face in the workplace today, and they’ve got some great tips. Today’s post features thoughts from Tinu Abayomi-Paul, the co-founder of Leveraged […]

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Marketing Technology Solutions for Content Promotion

This is the third post in a four-part series Ok, so you’ve created Bikini-worthy content and curated posts to share on your social media channels. Now, how do you get it seen by journalists, bloggers and your target market? By investing in the proper content promotion technology. Here are three great options for content marketers.

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How to Write an Action-Inducing Email Marketing Campaign

Content might be king and social media its heir to the throne, but the marketing tool with the most power is without a doubt email marketing. Don’t believe me? 95 percent of people check their emails daily 7 in 10 email recipients use a discount offered in a promotional email within a week Every dollar […]

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YouTube by the Numbers

If you’re anything like me, one of your New Year’s Resolutions was to spend less time on YouTube. It’s one of those few social media sites that can make three hours feel like three minutes. I mean, who can resist “Charlie bit my finger” or “David after dentist”? Turns out, users around the world can’t […]

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13 Content Marketing Stats from 2013

The only part of December I love more than Christmas is the end of the year reviews that pop up all over the web. I love being able to see everything that happened in 12 months in a slideshow or countdown, so I made an infographic with some of the most interesting content marketing statistics […]

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Lessons From 3 Top Holiday Content Marketing Campaigns

What’s the best holiday content marketing campaign you’ve seen this year? Target’s #MyKindOfHoliday branding? Ghirardelli’s “Tis the Season for Squaring  campaign, complete with interactive website? Or, perhaps, Kmart’s controversial “Show Your Joe”/”Jingle Bells” boxer commercial? Creating the perfect holiday campaign takes months, sometimes years. Read on to learn how you can apply ideas from these […]

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How to Get Your Content Marketing Campaign Holiday Ready: Social Media

This is the second post in a three-part series. More consumers are expected to shop online this year instead of in-store. Roughly 47 percent of consumers reported online shopping as their number one choice for this holiday season, beating out in-store shopping for the first time ever, according to the Deloitte Annual Holiday Survey released […]

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Social Media’s Impact on Holiday Shopping

The holidays are officially upon us, and you know what that means – it’s time to shop ’til you drop (or until you reach your credit card limit). Obviously, retailers will have a busy month as consumers crowd shopping centers looking for the perfect gift, but they might have just as much traffic on their […]

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5 Ways Social Media Can Boost Your Cyber Monday Sales

Every Cyber Monday, shoppers “arrive” online in droves searching for special incentives and deals. They’re specifically looking for discounts, special offers and even free shipping. With some Bikini Marketing strategies, you can harness your social media efforts to feature these incentives and take your piece of the pie. After all, estimates suggest there will be […]

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The Best Visual Social Media Sites for Bikini Marketers

By nature, humans are visual creatures. Dense blocks of text intimidate us, we’re subconsciously swayed by colors and just the site of a double chocolate fudge brownie is enough to make our mouths water. Heck, we see roughly 5,000 visual messages daily. Even if our brains aren’t hardwired to prefer visual elements, out environment certainly […]

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How to Harness the Power of Social Media

I’m not going to talk about why it’s important to have a social media presence – you already know. Unfortunately, some content marketers treat social media as another task to complete instead of taking the time they need to really build their profiles. That just won’t fly in the Bikini Marketing world. Getting the most out […]

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4 Savvy Tricks to Promote Your Content

What’s worse than trying to write great content when you feel uninspired? Trying to promote your great content when it seems the world couldn’t care less. All marketers get this feeling from time to time, but that’s no excuse for giving up the good fight. If you’re looking to draw some attention to yourself, use […]

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Everything You Ever Wanted to Know about Google Plus

In honor of the release of Google Hummingbird, this month’s infographic is about Google Plus. Feel free to share on your blogs or social media pages, or you can follow us on Pinterest for more infographics we love!

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