The Beginner’s Guide to CRO

Building a strong social and blog following is great, but the true challenge of marketing is Conversion Rate Optimization, or CRO. This consists of all the little things you do to convince people to download an ebook, sign up for emails or request information about your products – landing pages, CTAs, email newsletters, SEO, PPC…the […]

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Marketing on the New Faces of Social Media

Hi everyone, welcome to our very first Bikini Marketing video! Today I’m talking a little bit about marketing on new social media sites. Our March infographic listed five of the newest social sites that are expected to make waves in the industry and one of you made a really good comment as to how marketers […]

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A One-on-One with Stephanie Tilton

If she’s not already, Stephanie Tilton is about to become your content marketing idol. She’s been in the B2B marketing industry for more than 20 years and owns a marketing consulting company, Ten Ton Marketing. Stephanie is one of the six “Savvy Sisters” behind the savvyb2bmarketing blog and her work has been featured by dozens […]

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5 Easy Ways to Keep Up Your Company Blog

Blogging takes work. In order to find the time needed to write, you might need to re-commit yourself to your blog and create a plan of action, particularly if your company blog is just one of many job responsibilities. Here are five tips to help you avoid putting your blog on the back burner or […]

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Managing Up for the Modern Marketer: Advice from the Pros (Part 2)

This is the second post in a two-part series on managing up for the modern marketer. (If you haven’t already read our interview with Tinu Abayomi-Paul, you can check it out here.) Today, Gini Dietrich has some advice for young marketers struggling to convince their bosses that content marketing is more than just a fad. […]

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5 Companies That Are Content Marketing Rock Stars

Content marketing is essential for success, especially online. Brands that are able to create content that is relevant, entertaining and interesting for their target demographic are able to connect with and engage with that market in ways that lead to a long and loving relationship. Need some inspiration? Check out these five companies.

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Managing Up for the Modern Marketer: Advice from the Pros (Part 1)

I am SO excited for our first-ever interview series on managing up for the modern marketer. Two leading female marketers took the time to share their thoughts on the challenges young content marketers face in the workplace today, and they’ve got some great tips. Today’s post features thoughts from Tinu Abayomi-Paul, the co-founder of Leveraged […]

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How to Write an Action-Inducing Email Marketing Campaign

Content might be king and social media its heir to the throne, but the marketing tool with the most power is without a doubt email marketing. Don’t believe me? 95 percent of people check their emails daily 7 in 10 email recipients use a discount offered in a promotional email within a week Every dollar […]

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How to Market Your Brand Like a Kardashian

The ninth season of E!’s “Keeping Up With the Kardashians” starts Sunday night and the previews promise a krazy season (See what I did there? I’m feeling more like a Kardashian already!) Bikini Marketers should be getting their Kardashian on too, but not for the reasons you might think. Marketers can learn quite a few […]

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10 Marketing Predictions for 2014

The ball has dropped, the fireworks have popped and all the champagne is gone. 2014 arrived in style, but now it’s time to get down to business. There’s been a lot of talk about what’s going to happen in the coming year. As a Bikini Marketer, you’ve got to differentiate between the unavoidable (having a […]

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Cutting Through the Clutter of Content Marketing

Whether you’re trying to gain more visitors to your super sleek and sexy website, drive qualified leads to your affiliate product or spread the word about your newest eBook, you’re going to deal with clutter. If Internet marketing was difficult in 2000 because of all the noise, it’s infinitely harder today because more people are […]

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Lessons From 3 Top Holiday Content Marketing Campaigns

What’s the best holiday content marketing campaign you’ve seen this year? Target’s #MyKindOfHoliday branding? Ghirardelli’s “Tis the Season for Squaring  campaign, complete with interactive website? Or, perhaps, Kmart’s controversial “Show Your Joe”/”Jingle Bells” boxer commercial? Creating the perfect holiday campaign takes months, sometimes years. Read on to learn how you can apply ideas from these […]

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How Guest Blogging Is Just Like Making a New Friend

I’m going to go out on a limb and say guest blogging is the best thing since sunless tanner. We’ve got our own fabulous guest blogger, and I don’t know what I would do without her monthly posts. (You guys seem to like her too, her posts are some of your favorites!) Whether you’re looking […]

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How to Harness the Power of Social Media

I’m not going to talk about why it’s important to have a social media presence – you already know. Unfortunately, some content marketers treat social media as another task to complete instead of taking the time they need to really build their profiles. That just won’t fly in the Bikini Marketing world. Getting the most out […]

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What Content Marketers Can Learn from the Obamacare Website Snafu

I don’t know about you, but I’m getting pretty fed up with this game of political Ping-Pong about the less-than-stellar opening of healthcare.gov, the online marketplace for the Affordable Care Act. Fortunately for Bikini Marketers, there’s at least one good thing coming out of the debacle known as the online health insurance marketplace: you now […]

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3 Must-Follow Steps to Build a Fabulous Infographic

I don’t know about you, but I can literally spend hours on Pinterest scrolling through infographics. What, I can learn about the history of mobile marketing without having to read a 1,000 word blog post? Count me in! Needless to say, I’m a huge advocate for using infographics in your content marketing strategy. Don’t think […]

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When it Comes to Content, Do You Know What Your Followers Want?

Knowing what people want is a fine art, and one usually reserved for moms who can differentiate between an “I’m hurt” cry and an “I’m crying to get attention” cry. For Bikini Marketers, however, it’s a necessary talent.

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Top 10 Content Marketing Memes

As promised, we’ve gathered our favorite content marketing memes. Let us know your favorite and feel free to share on your blogs and social media pages!

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3 Big-Business Content Marketing Campaigns – And How You Can Adapt Them for Your Business

Raise your hand if you’ve stopped mid-sentence to watch a commercial with the Old Spice Man. What about shared a meme of The Most Interesting Man in the World? Believe it or not, those aren’t just funny commercials; they are examples of very effective content marketing campaigns. Content marketing is all about sharing information, but […]

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How Your Business Can Get the Most Out of Content Marketing

Just because content marketing is hotter than hipster glasses and harem pants does not mean it’s being done correctly. Actually, many businesses are going about content marketing all wrong, and it’s hurting them. Some marketers see content marketing as a passing fad, something they need to muddle through until it goes out of style. Big […]

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