5 Ways to Approach Your Less-Than-Modern Boss About Content Marketing

So, you’ve done your homework and come up with a stellar social media campaign or researched a promising new SEO tactic, and you’re ready to pitch it to your boss. You even bought new shoes and had your hair straightened. You’re prepared. But your boss is, let’s say, a bit out of date. Perhaps she […]

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3 Big-Business Content Marketing Campaigns – And How You Can Adapt Them for Your Business

Raise your hand if you’ve stopped mid-sentence to watch a commercial with the Old Spice Man. What about shared a meme of The Most Interesting Man in the World? Believe it or not, those aren’t just funny commercials; they are examples of very effective content marketing campaigns. Content marketing is all about sharing information, but […]

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How Your Business Can Get the Most Out of Content Marketing

Just because content marketing is hotter than hipster glasses and harem pants does not mean it’s being done correctly. Actually, many businesses are going about content marketing all wrong, and it’s hurting them. Some marketers see content marketing as a passing fad, something they need to muddle through until it goes out of style. Big […]

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4 Reasons Your Content Marketing Strategy Should Be Like Britney Spears

She’s been dubbed the princess of pop, danced while wearing a python (and, um, not much else) and won dozens of awards from around the world during her 15-year music career. Love her or hate her, Britney Spears has staying power. And you want your business to have staying power, right? Trick question. Of course […]

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How to Tailor Your Content Marketing Strategy to Different Generations

Developing a cohesive content marketing strategy may seem simple to some, but making it effective is another task entirely. It’s like Black Friday shopping. You have to spend twice as long researching what you’ll be doing before you can even think about getting started – why do you think stores release their circulars a week […]

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How to Tell if Your Content Marketing Strategy is Increasing Conversion Rates

Being noticed is great, but if a potential customer finds your business through your content marketing campaign and doesn’t buy what you’re selling or start following your site, you’ve got a problem. Increasing awareness without having an effective conversion plan in place is pointless, but very few marketers realize this. Instead, they think they can […]

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Companies Faking Social Media Posts Show How NOT to Run a Content Marketing Campaign

Some Hollywood starlets always seem to be in the press for no reason at all, other than the fact that they like attention and they will go to any length to get it. Well, some companies are starting to get that “Look at me” neediness too. In the past couple of weeks there have been […]

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What Food Network’s “Chopped” Taught Me About Content Marketing

I watched a rerun of Food Network’s Chopped last night and realized I was actually watching a content marketing campaign in action. For those of you who don’t know, Chopped is a cooking competition that requires chefs to make an appetizer, entrée and dessert using four key ingredients for each dish. Three master chefs critique […]

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How Faking It is Ruining Your Content Marketing Strategy

Remember that episode of Full House where DJ starts junior high and is embarrassed because the other girls wear make up and clothes fit for a 20-year-old club hopper and she’s wearing the same outfit as the teacher? Talk about mortifying. Everyone has been in situations where they feel like they just don’t fit in. […]

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