Convince Your Boss Social Media is Here to Stay

As Alan Garner from “The Hangover” put so eloquently, sometimes we tend to think of ourselves as a one-man wolf pack. This can be especially true if your boss is doubtful about the upside of social media marketing. I’m sure that can get pretty lonely. Fortunately, you know that social media isn’t a waste of time […]

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Marketing on the New Faces of Social Media

Hi everyone, welcome to our very first Bikini Marketing video! Today I’m talking a little bit about marketing on new social media sites. Our March infographic listed five of the newest social sites that are expected to make waves in the industry and one of you made a really good comment as to how marketers […]

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The New Faces of Social Media

It’s no surprise that new social media sites are constantly competing for consumers’ affection. This explains why an increasing number of young social platforms are abandoning the common practice of attracting the masses and instead opting for a smaller, more select group of users. This shift to niche social media sites is just one of […]

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What’s Better, Email or Social Media?

Much like the egg-chicken debate, marketers can argue until they’re blue in the face about whether email marketing or social media marketing is more effective for brands. Each certainly has a long list of benefits. Social is the hot new tool, and the abundance of new platforms means marketers are constantly coming up with new […]

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Social Media Lessons from the Oscars

From Jared Leto’s shout out to Ukraine to Lupita’s flawless evening (which officially granted her America’s Sweetheart status, btw), the 2014 Oscars had dozens of social-media-worthy moments. And, thanks to host Ellen Degeneres’ steady stream of social updates, we got to see them all. Here are three social media lessons marketers can take away from […]

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What’s Up with WhatsApp?

On the off chance you haven’t heard, Facebook acquired WhatsApp for a whopping $19 billion last week. Yes, billion with a B. Here’s some background on the deal, and, more importantly, the mobile messenger app that’s taking the world by storm.

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YouTube by the Numbers

If you’re anything like me, one of your New Year’s Resolutions was to spend less time on YouTube. It’s one of those few social media sites that can make three hours feel like three minutes. I mean, who can resist “Charlie bit my finger” or “David after dentist”? Turns out, users around the world can’t […]

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How to Run a Successful Business Account on Instagram

What do Sharpie, Starbucks and Coach all have in common? They’re setting the bar for business accounts on Instagram. These companies post everything from product photos to their customers’ hand-drawn pieces of art, and they are definitely seeing a ROI. The good news is you don’t have to be a multi-million dollar company to have […]

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How to Get Your Content Marketing Campaign Holiday Ready: Social Media

This is the second post in a three-part series. More consumers are expected to shop online this year instead of in-store. Roughly 47 percent of consumers reported online shopping as their number one choice for this holiday season, beating out in-store shopping for the first time ever, according to the Deloitte Annual Holiday Survey released […]

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Social Media’s Impact on Holiday Shopping

The holidays are officially upon us, and you know what that means – it’s time to shop ’til you drop (or until you reach your credit card limit). Obviously, retailers will have a busy month as consumers crowd shopping centers looking for the perfect gift, but they might have just as much traffic on their […]

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5 Ways Social Media Can Boost Your Cyber Monday Sales

Every Cyber Monday, shoppers “arrive” online in droves searching for special incentives and deals. They’re specifically looking for discounts, special offers and even free shipping. With some Bikini Marketing strategies, you can harness your social media efforts to feature these incentives and take your piece of the pie. After all, estimates suggest there will be […]

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The Best Visual Social Media Sites for Bikini Marketers

By nature, humans are visual creatures. Dense blocks of text intimidate us, we’re subconsciously swayed by colors and just the site of a double chocolate fudge brownie is enough to make our mouths water. Heck, we see roughly 5,000 visual messages daily. Even if our brains aren’t hardwired to prefer visual elements, out environment certainly […]

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How to Harness the Power of Social Media

I’m not going to talk about why it’s important to have a social media presence – you already know. Unfortunately, some content marketers treat social media as another task to complete instead of taking the time they need to really build their profiles. That just won’t fly in the Bikini Marketing world. Getting the most out […]

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Everything You Ever Wanted to Know about Google Plus

In honor of the release of Google Hummingbird, this month’s infographic is about Google Plus. Feel free to share on your blogs or social media pages, or you can follow us on Pinterest for more infographics we love!

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What’s Up With All The Social Spam?

Spammers who once reserved their messages for email inboxes and IM conversations has made their way to social media, and they haven’t wasted any time. Social media spam increased 355 percent in the first six months of 2013, according to the Nexgate State of Social Media Spam Report released in September. Nexgate conducted this study […]

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Facebook Facts and Figures: Infographic

Hi, Bikini Marketers! Our September infographic is all about Facebook. We would love to hear your comments, feel free to share on your blog and social media pages!

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How Do B2B Marketers Share on Social Media?

We love infographics. They’re informative, interesting and just plain pretty. As a treat, we’ve decided to bring you one every month, each dedicated to some form of content marketing. For our first infographic, we focused on how B2B marketers use social media for their content marketing strategies. Enjoy!

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Companies Faking Social Media Posts Show How NOT to Run a Content Marketing Campaign

Some Hollywood starlets always seem to be in the press for no reason at all, other than the fact that they like attention and they will go to any length to get it. Well, some companies are starting to get that “Look at me” neediness too. In the past couple of weeks there have been […]

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How to Improve Your Social Media Presence with Facebook

This is the third and final installment in a series of posts looking at which social media outlet is best for your brand. You don’t need me to tell you that Facebook is one of the most established, frequently used social media sites today. It has more than a billion users and 15 million businesses, […]

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How to Improve Your Social Media Presence with Twitter

This is the second installment in a series of posts looking at which social media outlet is best for your brand. Our last post talked about which businesses are best suited for Pinterest. Because the site gained so much popularity so quickly, some business owners are leery of expending too much time and resources because […]

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