Using ‘Every Part of the Whale’ in Your Inbound Marketing Program

In the old days the Inuit used to eat and use every part of the whale. Blubber used to be boiled into oil for stone lamps. The house rafters were made of whale ribs. Whale jaw bones were used to make sled runners. The back bone of the whales were used for stools. Sometimes shoulder […]

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What Edward Bernays Can Teach You About Digital Marketing

Quite a bit, actually. I was speaking to the Social Media Club of Dallas last night about the role of public relations in inbound marketing.

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Inbound Marketing Derives From Traditional PR Practices

Practices like content marketing, search engine optimization and social go back to PR tactics that have been around forever. Consider topical stories, media outreach and thought leadership. These traditional PR tactics are now being used online in the forms of newsjacking, site outreach and authorship. Newsjacking News-jacking used to be called “pitching a topical story.” […]

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‘Age of Context’ and the Virtues of Privacy Lost

Life is a series of tradeoffs. Today, one of the biggest tradeoffs Americans are making is to surrender their privacy in return for convenience, comfort and security. The most unsettling aspects of this inexorable trend are

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It’s Time for Real Names on Wikipedia

Wikipedia and I have a long and fairly sordid history. I registered in my own name as a user and editor of Wikipedia in early 2005, when the English version of the online encyclopedia consisted of fewer than 450,000 entries. Today it has nearly 10 times that — almost 4.3 million articles. My first act […]

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Five Things That Separate Great Agencies from Good Ones

Idea Grove has been able to grow and exceed client expectations over the past two years for four primary reasons: 1. Anticipating client needs. 2. Getting the details right.  Nothing crushes client confidence faster than making careless mistakes.  We don’t make careless mistakes at Idea Grove. We do whatever it takes to get it right the first […]

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Mastering the Unending Cycle of Content Discovery, Part 2

same blog posts 05 as today … can either be bored by it or leverage it, while taking folks to the next phases of the cycle and beyond. Parallel to how businesses should approach their business strategies. Don’t get bored by success, get excited by developing systems that work. Do you think Henry Ford found […]

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Mastering the Unending Cycle of Content Discovery, Part 1

Let’s talk about the concept of discovery. Did Columbus “discover” America? Did that famous record producer “discover” your favorite indie band? Well, yes — they discovered them, but they obviously weren’t the first. … So in terms of how we use the word in our history lessons, “discovery” actually means “discovery + impact.” Columbus’ discovery […]

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The Curious Case of the Social Media Scientist

. So Dan Zarrella, by any meaningful definition, is not a scientist. He’s a data analyst. That’s an important role, and Dan has done some good work for HubSpot in helping marketers to understand and analyze their social media campaigns and online marketing programs. But I have to say, this insistence of branding data analysis […]

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Six Reasons Copyblogger Kicked My Blog’s Ass (and Why Marketers Are Better Off for It)

Yes, believe it or not, there was a time when this blog was more popular than Copyblogger. Let’s start with that headline you just read. That’s the kind of meets Cosmo … , largely because Brian and . I admit, I was kind of beaten into submission by Brian on this and many other points. […]

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Success Will Follow You Anywhere — But Only If You Start Somewhere

When I look back, I’m embarrassed at how many times I’ve made the same mistake in my life.

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