Interview with Gini Dietrich at Spin Sucks

Gini Dietrich, head poobah for Arment Dietrich and the very popular Spin Sucks blog, was kind enough to interview me recently in her Spin Sucks Inquisition series. Here’s an excerpt: Gini: What Industry Advice or Practice Would You Most Like to Cry Foul On? Scott: I’m tired of hearing about “content.” I truly, truly am. And […]

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Interview with Digital Marketing Radio

I recently had the honor of being interviewed by David Bain for his well-produced podcast, Digital Marketing Radio.  Among other topics, we talked about the integration of PR with digital marketing strategy. Listen here.  

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The Shotgun Wedding of PR and SEO: Can This Marriage Be Saved?

That’s my topic for the State of Search conference, which will bring search marketers from all over the place to the Hyatt Regency North Dallas on Nov. 17-18. My talk is scheduled for 4:55 pm on Tuesday, Nov. 18, just before the closing keynote. A summary: The marriage of PR and SEO has been officially […]

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Friday Tech PR Q&A with Apollo Research

Apollo Research is a UK-based company that measures media coverage of technology and services in 27 countries, including the United States.  They’ve been valuable contributors to Idea Grove’s B2B Technology PR blog, and this week they asked me to participate in their weekly industry Q&A session.  An excerpt: What’s the biggest challenge facing brands? For […]

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Agency Innovator Interview with Skyword

I recently was honored with inclusion in Skyword’s Agency Innovator series, which has previously featured the likes of Edelman’s Chris Paul and Michael Brito, MWW’s Mike Scheiner, Scott Schneider of Ruder Finn and Kiersten Lawson of Waggener Edstrom. Read the interview here. Since I tend to ramble, some of my comments in the email interview […]

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OMI Session: Integrating PR and Inbound Marketing to Drive Results

The Online Marketing Institute is a leading educator for digital marketing, helping professionals bridge the online marketing knowledge gap so they can better execute, drive ROI and advance personal career aspirations. It was founded in 2007 in conjunction with the world-renowned Online Marketing Summit. I recently led an OMI class titled, “Inbound Marketing and PR: […]

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What Breaking Bad’s Walter White Teaches Us About PR

If you were a Breaking Bad fanatic like me, I’m sure you remember the moment when Walter White, cancer-stricken chemistry teacher turned criminal mastermind, reacts to his fearful wife’s concerns by saying: “No, you clearly don’t know who you’re talking to, so let me clue you in. I am not in danger … I am […]

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In AOL “Distressedbaby-gate,” Tim Armstrong’s PR Gaffe Is Not the Real Issue

I have an opinion piece on the cover of the Points section in Sunday’s Dallas Morning News.  Here’s the top:  I get it. It’s not cool for a CEO to blame his company’s tightening of benefits on babies. Especially “distressed babies.” But while AOL chief executive Tim Armstrong will not win any popularity contests with […]

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How to Create a Personal Brand: Interview with MortgageDashboard

Cody Miles and the folks at MortgageDashboard were kind enough to invite me to participate in their Featured Series of blog videos. Cody asked me some questions about personal branding, and here are my answers: You can also read a transcript of the video.

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How HubSpot Got It Wrong with PR

A few years ago, I read a book that the co-founders of HubSpot wrote called Inbound Marketing. It discusses the benefits of blogging and SEO at length, but doesn’t include anything about PR and its essential relationship to inbound marketing. In fact, it contains only a seven-page chapter about public relations. Those seven pages seem […]

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