The Best Mobile Tools for Marketers

If you (or your boss) still aren’t convinced about mobile marketing, you should definitely reconsider. There are more than 6.5 billion (yes, billion with a b) mobile subscribers worldwide. Just for comparison, there’s only seven billion people in the world. Still think mobile marketing is a waste of your time?

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5 Mobile Marketing Questions You Should Always Ask

Venture outside your house at any given moment, and you’re bound to encounter a new breed of human. Unlike the people of yesteryear, who actually met eyes with people and interacted with their brethren, today’s average person stares straight down, face aglow with an eerie blue light, only looking up to avoid running into another […]

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20 Stats That Prove Mobile is the Bomb Diggity

I’ve been feeling a little nostalgic for the good ol’ days of parachute pants and perms – ok, I wasn’t actually alive during the 80s, but I’ve seen the TV shows and the music is fab. But then I started thinking about how different it was from today – no Twitter, no TiVo, and cell […]

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Mobile Marketing: iPhone vs. Android

Mobile marketing is without a doubt having a moment right now, and there are no greater competitors in this field than Apple and Android. The two tech giants are known for trying to outdo each other, and each have their own dedicated camps of supporters. The truth is, neither one of the brands is better […]

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Is 2014 the Year of Mobile?

Mobile marketing has been going through its awkward teen years. It’s had some success and has made some friends, but it still isn’t fully accepted by the major players. Less than half (45 percent) of Fortune 100 companies have dedicated mobile websites, and only 57 percent of the top 100 brands have optimized their websites […]

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How to Get Your Content Marketing Campaign Holiday Ready: Mobile Marketing

This is the final post in a three-part series Mobile shoppers made roughly $36 billion worth of purchases on smartphones last year. Even more astounding, 95 percent of Millennials plan to use their smartphones to shop this holiday season. This isn’t a stat you should take lightly. Millennials, those 80 million Americans between the ages […]

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Six Reasons Not to Create a Mobile App for Your Content Site

It’s time to stop wondering whether you should create a mobile app for your content-based website. The better course, in the great majority of cases, is to just create a website with responsive design — so it automatically adapts how it displays to visitors based on what device they use to access your site. Oh, […]

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