The Most Courageous Act Is to Think for Yourself. Aloud.

That was Coco Chanel”s famous advice, but for many of us, it”s easier said than done. How do you think for yourself — aloud? Here are five ways to get started: 1. Don”t try to be a genius. Thinking for yourself doesn”t mean all your ideas have to be original and unlike everybody else”s. And […]

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Four Out-of-the-Box Content Marketing Ideas That Just Might Work

One of the principles of Bikini Marketing is that you can”t be content with being the same as everyone else. Which means you can”t be content with content that is the same as everyone else”s. Here are four out-of-the-box ideas for making your site more interesting than the competition”s: 1. Instead of having all your […]

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What the Real Housewives Can Teach You About Content Marketing

Spin-offs of The Real Housewives of Orange County have been popping up like Starbucks locations — from New Jersey to Miami, Vancouver to Australia. While David E. Kelly slaves over creating believable dialogue in his latest series, Bravo’s found a foolproof formula: Wine + Oversharing Rich Ladies = Ratings. Of course if the formula were […]

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Don’t Be Satisfied with the Stories of Others. Tell Your Own

It all started with Adam and Eve. Not just humanity’s creation — but also our way of telling stories. When God found that Eve had eaten of the forbidden fruit, he was keenly aware of the transgression that had occurred — but he still allowed the first woman to vocalize her defense. To tell her […]

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