“Project Runway” and the Bikini Marketing Principle

Project Runway is no stranger to making headlines, but Season 12 generated buzz before it even premiered when its ‘Fashion Reigns’ campaign got banned in Los Angeles. The provocative billboard isn’t the first controversial campaign from the show, but it definitely achieved its goal – to get fans pumped for the new season. Lifetime, the […]

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What Food Network’s “Chopped” Taught Me About Content Marketing

I watched a rerun of Food Network’s Chopped last night and realized I was actually watching a content marketing campaign in action. For those of you who don’t know, Chopped is a cooking competition that requires chefs to make an appetizer, entrée and dessert using four key ingredients for each dish. Three master chefs critique […]

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How Can Mad Men Improve Your Content Marketing Strategy?

If you haven’t heard about AMC’s Mad Men, you clearly have too much going on in your life. The 15-time Emmy winner takes viewers into the crazy world of a 1960s New York advertising agency that has more secrets and scandals than the entire JFK administration. (Come on, a tiny part of you believes he actually […]

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10 Free Tools to Create Attention-Grabbing Images

We all know images hold great power over us. The perfect shot can reduce us to tears or make us laugh harder than we ever have before. We can become addicted to images, glued to our computers and televisions. Images have become an integral part of our lives and a way we express ourselves and […]

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How to Get Your Viral Video More Views

“Let’s make a viral video.”  If anyone at work has ever suggested this, you probably responded by banging your head on your desk. I’m not saying viral videos are bad. Without them we wouldn’t have the Harlem Shake or Justin Bieber. One of the best parts of viral videos is that they’re made on a […]

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Still Unsure about Content Marketing? As Nike Would Say, ‘Just Do It!’

Consumers are so over being told how and where to spend their money. They want to be able to make the decision for themselves, not be pushed or prodded in a certain direction. Think about it. They pay the cable company a little more for DVR so they can fast-forward through commercials and will immediately […]

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Why Your Mother Would Be a Great Content Marketer

Remember when you were a tween and you told your mom you were going to be at your girlfriend’s house but instead took the train into New York City? Or how about when your teacher asked you questions about your book report, but you didn’t know the answers because your best friend wrote it for […]

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It’s a New Dawn, It’s a New Day: Feeling Good About Content Marketing

There is nothing like the promise a new day brings. You get to start fresh, try new things and be a part of our ever-changing culture. Embracing each day with this positive attitude provides an opportunity to learn and propel oneself further in life, closer to your goals and dreams. Why not apply this to […]

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Buddha Branding and the Bikini Marketing Principle

Have you ever noticed what happens when you put your intentions, ideas and thoughts out to the universe and show the world, without fear, who you really are? Synchronicity! Apply what I am about to share with you to your business and observe how you will divinely attract what your business needs to prosper. The […]

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Three Content Marketing Secrets I Learned from Telenovelas

Have you ever watched a telenovela? I have.  While flipping through the billion or so channels provided by modern cable companies the other day, I landed on a Spanish-language network. A telenovela — essentially, a Latin American soap opera — was playing, and I immediately got sucked in. There was drama. There was expression. There was […]

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Branding Is Like Dating. Can You Turn Your Fling into True Love?

Listen, I am a romantic and I believe love at first sight can happen. And when it does, fireworks go off! But more often than not building a lasting relationship takes time. Trust, honesty and respect are all required. Toss in the aspiration to live a similar lifestyle and you might just find yourself committed. […]

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When It’s Good, It’s So Good: Creating a Memorable Brand Experience

Ok, so, you’ve been craving a great date night out on the town at the best-hyped restaurant for an experience promised by reviews to leave you wanting more. The night delivers on every expectation from the minute the maître d’ welcomes you to the restaurant, to the moment the sommelier arrives at your table to […]

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Want to Be a Great Content Marketer? Discover Your Inner Teenager

Are you interested in getting to the essence of content marketing’s addictive power over online audiences? Follow a few teenagers on social media. Then, watch and learn. We’re not saying that teenagers know everything; they just think they do. But here’s one important thing they know that you might not: How to adapt content and […]

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Will You Be Killed by the Kindness of Your Competitors?

“Killing with kindness” means to overwhelm or harm someone with over-the-top benevolence. If you’re depressed because your diet plan isn’t working and your mom responds by baking you a daily batch of cookies to cheer you up, she’s killing you with kindness. Killing with kindness is also how content marketers vanquish their competitors in the […]

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Three Content Marketing Lessons from the Kardashians

Taking a cue from the Kardashians, Amy from Savvy Sexy Social shares three ways you can make your brand sexier by making it more social.

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What Would You Do If You Weren’t Afraid?

There’s a reason the website “What would you do if you weren’t afraid?” has caught on like wildfire. It taps into our basic insecurities — and the fact that deep down inside, we know these fears, more than anything else, are what hold us back and keep us from fulfilling our dreams. Fears don’t just […]

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In the Future, Marketing Will Be Like Sex. Only Losers Will Pay for It

“Marketing in the future is like sex. Only losers will have to pay for it.” So predicted ad exec Jon Bond, describing the shift in marketing budgets from “paid media” (advertising) to “earned media” (traditionally public relations, but now including content marketing, social media and the like). Of course, it’s not quite that simple. There […]

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Five Ways to Reduce Stress as a Content Marketer

Marketing isn’t easy — especially when you’re having to crank out reams of content that stands out from the crowd, targets the right audiences, and gets customers and prospects to take the actions you desire. It’s enough to make you long for the days when all you had to do was buy a full-page ad […]

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How to Give Your Content Marketing Strategy a Hollywood Ending

We all know that audiences love happy endings — so it’s no surprise that this year’s Oscar for Best Picture went to “Argo,” which told the story of how a handful of Americans were rescued from Iran during the turmoil after the 1979 revolution. You’ll note that Ben Affleck chose to tell this small, feel-good […]

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The Tao of Content Marketing

There’s an old flick called “The Tao of Steve” that, based on box office receipts (worldwide gross: $4.34 million), you probably haven’t seen or even heard of. The film’s main character, Dex, is a slovenly, unlikely Cassanova who nonetheless has developed a foolproof method for winning the hearts of women (yes, that’s a euphemistic way […]

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