“Mean Girls” and Marketing

Who doesn’t love “Mean Girls?” It’s hard to believe the movie’s been out for 10 years! Naturally, I rewatched it to celebrate and found some interesting parallels between the film and marketing. Here are six lessons I learned from The Plastics that can help improve your content marketing and social media marketing programs.

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Changing With the Times: A Case Study of Consumer Shift and Brand Push-Back

It’s no surprise that brands that don’t adapt to a changing marketplace are destined to die out. So why do we see so many brands that fail to keep up with the times? Geeks and Girls: An Example of Industry Shift Let’s take a look at the geek industry. ‘Geek’ typically refers to things such […]

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A One-on-One with Stephanie Tilton

If she’s not already, Stephanie Tilton is about to become your content marketing idol. She’s been in the B2B marketing industry for more than 20 years and owns a marketing consulting company, Ten Ton Marketing. Stephanie is one of the six “Savvy Sisters” behind the savvyb2bmarketing blog and her work has been featured by dozens […]

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Happy Birthday to Us!

Ditch the fruit salad and slice up a piece of cake – we’ve got some celebrating to do! Today is our first birthday, and our present to you is new content each day this week. (If you haven’t already, check out Monday’s and Tuesday’s posts.) We’re also offering our first-ever eBook, “How to Get Your […]

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Marketing Technology Solutions for Content Measurement

This is the fourth post in a four-part series Ok, so you’ve promoted your content, but how do you know if your followers responded to it? Analytics, of course. There are tons of analytics programs that can help you measure the success of everything from your keyword choices to user demographics. With so many choices, […]

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Marketing Technology Solutions for Content Promotion

This is the third post in a four-part series Ok, so you’ve created Bikini-worthy content and curated posts to share on your social media channels. Now, how do you get it seen by journalists, bloggers and your target market? By investing in the proper content promotion technology. Here are three great options for content marketers.

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Marketing Technology Solutions for Content Curation

This is the second post in a four-part series After you’ve created your original content, it’s time to curate content that you can share across your different outlets. This requires finding reputable sources that offer insightful content and optimizing it to boost your thought leadership and conversion rates.

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Marketing Technology Solutions for Content Creation

This is the first post in a four-part series Stop what you’re doing and look around you. How many technology devices do you see? Four? Five? Technology is now present in nearly every aspect of our lives, from the alarm app that wakes us up to the television that lulls us to sleep. It only […]

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How to Market Your Brand Like a Kardashian

The ninth season of E!’s “Keeping Up With the Kardashians” starts Sunday night and the previews promise a krazy season (See what I did there? I’m feeling more like a Kardashian already!) Bikini Marketers should be getting their Kardashian on too, but not for the reasons you might think. Marketers can learn quite a few […]

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10 Marketing Predictions for 2014

The ball has dropped, the fireworks have popped and all the champagne is gone. 2014 arrived in style, but now it’s time to get down to business. There’s been a lot of talk about what’s going to happen in the coming year. As a Bikini Marketer, you’ve got to differentiate between the unavoidable (having a […]

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Happy New Year’s, Bikini Marketers!

I say it every year, but 2013 went faster than a woman racing for a Black Friday sale! We’ve had such a great time this year and know 2014 is going to be even better. See you in January!

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Lessons From 3 Top Holiday Content Marketing Campaigns

What’s the best holiday content marketing campaign you’ve seen this year? Target’s #MyKindOfHoliday branding? Ghirardelli’s “Tis the Season for Squaring  campaign, complete with interactive website? Or, perhaps, Kmart’s controversial “Show Your Joe”/”Jingle Bells” boxer commercial? Creating the perfect holiday campaign takes months, sometimes years. Read on to learn how you can apply ideas from these […]

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What Content Marketers Can Learn from the Obamacare Website Snafu

I don’t know about you, but I’m getting pretty fed up with this game of political Ping-Pong about the less-than-stellar opening of healthcare.gov, the online marketplace for the Affordable Care Act. Fortunately for Bikini Marketers, there’s at least one good thing coming out of the debacle known as the online health insurance marketplace: you now […]

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Top 10 Content Marketing Memes

As promised, we’ve gathered our favorite content marketing memes. Let us know your favorite and feel free to share on your blogs and social media pages!

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3 Big-Business Content Marketing Campaigns – And How You Can Adapt Them for Your Business

Raise your hand if you’ve stopped mid-sentence to watch a commercial with the Old Spice Man. What about shared a meme of The Most Interesting Man in the World? Believe it or not, those aren’t just funny commercials; they are examples of very effective content marketing campaigns. Content marketing is all about sharing information, but […]

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How Your Business Can Get the Most Out of Content Marketing

Just because content marketing is hotter than hipster glasses and harem pants does not mean it’s being done correctly. Actually, many businesses are going about content marketing all wrong, and it’s hurting them. Some marketers see content marketing as a passing fad, something they need to muddle through until it goes out of style. Big […]

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4 Reasons Your Content Marketing Strategy Should Be Like Britney Spears

She’s been dubbed the princess of pop, danced while wearing a python (and, um, not much else) and won dozens of awards from around the world during her 15-year music career. Love her or hate her, Britney Spears has staying power. And you want your business to have staying power, right? Trick question. Of course […]

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How to Tailor Your Content Marketing Strategy to Different Generations

Developing a cohesive content marketing strategy may seem simple to some, but making it effective is another task entirely. It’s like Black Friday shopping. You have to spend twice as long researching what you’ll be doing before you can even think about getting started – why do you think stores release their circulars a week […]

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KISS: The Key to a Successful Content Marketing Strategy

It’s a wonderful feeling when something just clicks. You know it’s meant to be because it’s so simple and seductive. You can’t imagine it any other way. That’s the way I feel every time I come up with a solid strategy. A strategy is best when it is not overly complicated. It’s the true bond […]

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“Project Runway” and the Bikini Marketing Principle

Project Runway is no stranger to making headlines, but Season 12 generated buzz before it even premiered when its ‘Fashion Reigns’ campaign got banned in Los Angeles. The provocative billboard isn’t the first controversial campaign from the show, but it definitely achieved its goal – to get fans pumped for the new season. Lifetime, the […]

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