5 Ways to Approach Your Less-Than-Modern Boss About Content Marketing

So, you’ve done your homework and come up with a stellar social media campaign or researched a promising new SEO tactic, and you’re ready to pitch it to your boss. You even bought new shoes and had your hair straightened. You’re prepared. But your boss is, let’s say, a bit out of date. Perhaps she […]

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Managing Up for the Modern Marketer: Advice from the Pros (Part 2)

This is the second post in a two-part series on managing up for the modern marketer. (If you haven’t already read our interview with Tinu Abayomi-Paul, you can check it out here.) Today, Gini Dietrich has some advice for young marketers struggling to convince their bosses that content marketing is more than just a fad. […]

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Managing Up for the Modern Marketer: Advice from the Pros (Part 1)

I am SO excited for our first-ever interview series on managing up for the modern marketer. Two leading female marketers took the time to share their thoughts on the challenges young content marketers face in the workplace today, and they’ve got some great tips. Today’s post features thoughts from Tinu Abayomi-Paul, the co-founder of Leveraged […]

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Everything to Know About Managing Up

It seems managing up is the new buzzword in business, especially for young professionals. For all of its popularity, however, there’s a lot of confusion about what the term actually means. Many people associate managing up with brownnosing, but that couldn’t be further from the truth. To put it simply, managing up refers to building […]

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Is 2014 the Year of Mobile?

Mobile marketing has been going through its awkward teen years. It’s had some success and has made some friends, but it still isn’t fully accepted by the major players. Less than half (45 percent) of Fortune 100 companies have dedicated mobile websites, and only 57 percent of the top 100 brands have optimized their websites […]

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