The Beginner’s Guide to CRO

Building a strong social and blog following is great, but the true challenge of marketing is Conversion Rate Optimization, or CRO. This consists of all the little things you do to convince people to download an ebook, sign up for emails or request information about your products – landing pages, CTAs, email newsletters, SEO, PPC…the […]

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What’s the Deal with A/B Testing?

Don’t feel silly for asking. I still have to secretly Google terms I’m not quite sure about. Simply put, A/B testing is the process of testing two options against each other to see which performs best. You can test dozens of aspects on your site to help you choose the best options for conversions. It’s […]

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Build Better Calls to Action

Most marketers (hopefully) know about CTAs, but it seems like a lot of them don’t understand how to use a CTA to get the maximum benefit. In this video, I explain the three main parts of a CTA, content, appearance and urgency, as well as ways you can tweak your CTAs to get the most […]

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Best Practices for Email Marketing Subject Lines

How many emails do you send out each month? One? 20? 100? Depending on your industry, you could send 20 emails in an hour! When you’re cranking out that much content, are you taking the time to write strong subject lines? If not, listen up. Nearly 70 percent of email recipients will send an email […]

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5 Fabulous Ways to Grow Your Email List

How’s that email list looking? Is it small and ever-dwindling? Average but no longer growing? Completely non-existent? Are you okay with that? You shouldn’t be. Moreover, you shouldn’t have to be. Developing and implementing strategies to grow your database doesn’t need to be an overwhelming, all-consuming task. You don’t need to offer a multi-million dollar […]

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SEO Tools You Didn’t Know You Needed

If you live in fear of Google releasing a new algorithm that utterly destroys your website’s position in search rankings, you’re not alone (trust me, I’ve had my share of nightmares). From Panda to Penguin to every little tweak in between, content marketers are having to work harder to keep their website (and those of […]

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How to Write an Action-Inducing Email Marketing Campaign

Content might be king and social media its heir to the throne, but the marketing tool with the most power is without a doubt email marketing. Don’t believe me? 95 percent of people check their emails daily 7 in 10 email recipients use a discount offered in a promotional email within a week Every dollar […]

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How to Get Your Content Marketing Campaign Holiday Ready: Email Marketing

This is the first post in a three-part series. It’s officially acceptable to deck the halls, throw some chestnuts on the fire and get your holly-jolly on, especially if you’re a business owner. Many businesses make 20 to 40 percent of their revenue during November and December, and holiday spending is expected to top $62 […]

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What You Need to Know About Google Hummingbird

Google celebrated its 15th birthday last month with a present for everyone: Hummingbird. The search engine’s latest algorithm is not nearly as controversial as its predecessors Panda and Penguin. In fact, Google Hummingbird had been in place for about a month before the company even announced it without anyone noticing.

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Front and Center: Optimizing your Content for Search

Everyone wants the spotlight. But when it comes to the Internet you need more than just great content to get center stage. Unless you take the time to leave a map to that buried treasure, no one will find your nugget of information. Businesses or blogs looking to develop a larger audience and gain more […]

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Don’t Count PR Out Just Yet

This is the third in a three-part series on what PR professionals need to do to keep the industry alive. Ok, so you’ve been hearing about this Agency Deathmatch and you’re probably picturing a Hunger Games-style competition between the PR, advertising, social, search, design and digital industries. It’s not to that level (yet) but if […]

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How Is PR Similar to Inbound Marketing?

This is the second in a three-part series on what PR professionals need to do to keep the industry alive. My previous post went over some public relations history, and today I’m going to outline why that history makes PR professionals the perfect choice for inbound marketing. By definition, public relations is the practice of […]

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Are PR Pros Digging Their Own Graves?

This is the first in a three-part series on what PR professionals need to do to keep the industry alive. Most agencies (advertising, social, search, design, digital) realize that inbound marketing isn’t just some concept waiting to get trumped by the next fad. It’s actually a comprehensive, forward-thinking type of marketing that puts the power […]

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How to Tell if Your Content Marketing Strategy is Increasing Conversion Rates

Being noticed is great, but if a potential customer finds your business through your content marketing campaign and doesn’t buy what you’re selling or start following your site, you’ve got a problem. Increasing awareness without having an effective conversion plan in place is pointless, but very few marketers realize this. Instead, they think they can […]

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How to Measure Your ROI

Developing a content marketing strategy is costly and time-consuming. You have to research your target market, identify the best avenue to reach them, write your content, create your visuals, get them distributed and, of course, pay for the (wo)man hours. But it’s worth it if you see a return on your investment, right? Obviously, everyone […]

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