Watch My Session at the Digital All Stars Virtual Summit

Earlier this week, Online Marketing Institute (OMI), together with Startup Marketing Conference, staged an educational event called the Digital All Stars Virtual Summit.  I contributed a session on the topic of the integration of public relations and SEO processes. The event description: OMI has assembled the absolute all stars of digital, social and mobile to […]

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In the Agency Wars, Don’t Count PR Out Just Yet

Here’s my five-minute, Ignite-style presentation at the 2014 PRSA Counselors Academy in Key West, held earlier this month. In the talk, I use a case study to show PR agencies owners from across the country how PR practitioners can integrate inbound marketing into their service offerings. Enjoy!

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OMI Session: Integrating PR and Inbound Marketing to Drive Results

The Online Marketing Institute is a leading educator for digital marketing, helping professionals bridge the online marketing knowledge gap so they can better execute, drive ROI and advance personal career aspirations. It was founded in 2007 in conjunction with the world-renowned Online Marketing Summit. I recently led an OMI class titled, “Inbound Marketing and PR: […]

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What Breaking Bad’s Walter White Teaches Us About PR

If you were a Breaking Bad fanatic like me, I’m sure you remember the moment when Walter White, cancer-stricken chemistry teacher turned criminal mastermind, reacts to his fearful wife’s concerns by saying: “No, you clearly don’t know who you’re talking to, so let me clue you in. I am not in danger … I am […]

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What Does ‘Breaking Bad’ Have to Do with PR and Inbound Marketing?

More than you might think. Read Kathy Catoe’s recap or listen to the full SMC Dallas presentation here: Thanks to photographer Allen Tsai for his coverage of the event.

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Putting PR in Front of Your Inbound Marketing Engine

Social Media Club speaker Scott Baradell

I’m looking forward to sharing my thoughts on inbound marketing and its relationship to public relations at next Thursday’s SMC Dallas event. As I’ve pointed out here previously, I’ve noticed something about a lot of companies that are calling themselves “inbound marketing firms” these days: they are actually SEO firms or Web design firms that […]

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Inbound PR: A Case Study

Inbound PR Dallas

What’s “inbound PR“? Let me explain by way of a case study presented at the PRSA Southwest District conference earlier this month. Inbound PR – A Case Study from IdeaGrove on Vimeo.

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Don’t Let the Tail Wag the Dog: Inbound Marketing Should Start with Story

Dallas inbound marketing firm Idea Grove doesn't let the tail wag the dog for your inbound marketing program :)

I’ve noticed something about a lot of companies that are calling themselves “inbound marketing firms” these days: they are actually SEO firms or Web design firms that are attempting to reposition their businesses in the marketplace. There’s nothing wrong with that, per se. Over the past two years, Google has pulled the rug out from […]

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Eight Secrets to a Happy Career in Inbound Marketing

So I’ve been pondering the topic of happiness in our work lives lately. I figure since I’m in the business of public relations and inbound marketing, maybe I should offer some specific thoughts on how to be happy in this profession. Most of what I’ve learned, I’ve learned through trial and error. Often many errors. […]

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