“Mean Girls” and Marketing

Who doesn’t love “Mean Girls?” It’s hard to believe the movie’s been out for 10 years! Naturally, I rewatched it to celebrate and found some interesting parallels between the film and marketing. Here are six lessons I learned from The Plastics that can help improve your content marketing and social media marketing programs.

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Build Better Calls to Action

Most marketers (hopefully) know about CTAs, but it seems like a lot of them don’t understand how to use a CTA to get the maximum benefit. In this video, I explain the three main parts of a CTA, content, appearance and urgency, as well as ways you can tweak your CTAs to get the most […]

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Best Practices for Email Marketing Subject Lines

How many emails do you send out each month? One? 20? 100? Depending on your industry, you could send 20 emails in an hour! When you’re cranking out that much content, are you taking the time to write strong subject lines? If not, listen up. Nearly 70 percent of email recipients will send an email […]

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The Best Mobile Tools for Marketers

If you (or your boss) still aren’t convinced about mobile marketing, you should definitely reconsider. There are more than 6.5 billion (yes, billion with a b) mobile subscribers worldwide. Just for comparison, there’s only seven billion people in the world. Still think mobile marketing is a waste of your time?

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5 Fabulous Ways to Grow Your Email List

How’s that email list looking? Is it small and ever-dwindling? Average but no longer growing? Completely non-existent? Are you okay with that? You shouldn’t be. Moreover, you shouldn’t have to be. Developing and implementing strategies to grow your database doesn’t need to be an overwhelming, all-consuming task. You don’t need to offer a multi-million dollar […]

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