Content Marketing Q&A for RealMatch

RealMatch, which helps digital publishers generate revenue and grow audiences with online recruitment advertising, interviewed me on the topic of content marketing for a blog post published today, “How to Choose Your Content.”

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How to Write Stronger Content

As intimidating as they might be, I’ve always admired people who are extremely dedicated to their intense daily workouts and eating the healthiest of foods. They’re devoted to every step required to make sure their body is strong enough to do more than simply function. They start diets and begin workout routines. They follow steps to […]

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5 Ways to Approach Your Less-Than-Modern Boss About Content Marketing

So, you’ve done your homework and come up with a stellar social media campaign or researched a promising new SEO tactic, and you’re ready to pitch it to your boss. You even bought new shoes and had your hair straightened. You’re prepared. But your boss is, let’s say, a bit out of date. Perhaps she […]

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5 Steps to Build a Content Marketing Strategy

The Content Marketing Institute recently released its 2014 benchmarks, budgets and trends study, and it detailed some surprising findings about content marketing. Here are just a few stats from the survey: 55 percent of small business B2B marketers think their content marketing strategy has no impact 94 percent of respondents are practicing content marketing, BUT 52 […]

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5 Companies That Are Content Marketing Rock Stars

Content marketing is essential for success, especially online. Brands that are able to create content that is relevant, entertaining and interesting for their target demographic are able to connect with and engage with that market in ways that lead to a long and loving relationship. Need some inspiration? Check out these five companies.

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Marketing Technology Solutions for Content Measurement

This is the fourth post in a four-part series Ok, so you’ve promoted your content, but how do you know if your followers responded to it? Analytics, of course. There are tons of analytics programs that can help you measure the success of everything from your keyword choices to user demographics. With so many choices, […]

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Marketing Technology Solutions for Content Promotion

This is the third post in a four-part series Ok, so you’ve created Bikini-worthy content and curated posts to share on your social media channels. Now, how do you get it seen by journalists, bloggers and your target market? By investing in the proper content promotion technology. Here are three great options for content marketers.

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Marketing Technology Solutions for Content Curation

This is the second post in a four-part series After you’ve created your original content, it’s time to curate content that you can share across your different outlets. This requires finding reputable sources that offer insightful content and optimizing it to boost your thought leadership and conversion rates.

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Marketing Technology Solutions for Content Creation

This is the first post in a four-part series Stop what you’re doing and look around you. How many technology devices do you see? Four? Five? Technology is now present in nearly every aspect of our lives, from the alarm app that wakes us up to the television that lulls us to sleep. It only […]

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Creating a Personal Touch in Your Content Marketing

We are bombarded by hundreds of messages every day—mobile ads, billboards, TV and radio commercials, and don’t forget online marketing. So, when it comes time for you, as a creative content marketer, to sit down and come up with the next great content marketing piece, you know you have your work cut out for you. […]

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13 Content Marketing Stats from 2013

The only part of December I love more than Christmas is the end of the year reviews that pop up all over the web. I love being able to see everything that happened in 12 months in a slideshow or countdown, so I made an infographic with some of the most interesting content marketing statistics […]

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Cutting Through the Clutter of Content Marketing

Whether you’re trying to gain more visitors to your super sleek and sexy website, drive qualified leads to your affiliate product or spread the word about your newest eBook, you’re going to deal with clutter. If Internet marketing was difficult in 2000 because of all the noise, it’s infinitely harder today because more people are […]

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Lessons From 3 Top Holiday Content Marketing Campaigns

What’s the best holiday content marketing campaign you’ve seen this year? Target’s #MyKindOfHoliday branding? Ghirardelli’s “Tis the Season for Squaring  campaign, complete with interactive website? Or, perhaps, Kmart’s controversial “Show Your Joe”/”Jingle Bells” boxer commercial? Creating the perfect holiday campaign takes months, sometimes years. Read on to learn how you can apply ideas from these […]

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How to Get Your Content Marketing Campaign Holiday Ready: Mobile Marketing

This is the final post in a three-part series Mobile shoppers made roughly $36 billion worth of purchases on smartphones last year. Even more astounding, 95 percent of Millennials plan to use their smartphones to shop this holiday season. This isn’t a stat you should take lightly. Millennials, those 80 million Americans between the ages […]

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How to Get Your Content Marketing Campaign Holiday Ready: Social Media

This is the second post in a three-part series. More consumers are expected to shop online this year instead of in-store. Roughly 47 percent of consumers reported online shopping as their number one choice for this holiday season, beating out in-store shopping for the first time ever, according to the Deloitte Annual Holiday Survey released […]

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How to Get Your Content Marketing Campaign Holiday Ready: Email Marketing

This is the first post in a three-part series. It’s officially acceptable to deck the halls, throw some chestnuts on the fire and get your holly-jolly on, especially if you’re a business owner. Many businesses make 20 to 40 percent of their revenue during November and December, and holiday spending is expected to top $62 […]

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What Content Marketers Can Learn from the Obamacare Website Snafu

I don’t know about you, but I’m getting pretty fed up with this game of political Ping-Pong about the less-than-stellar opening of healthcare.gov, the online marketplace for the Affordable Care Act. Fortunately for Bikini Marketers, there’s at least one good thing coming out of the debacle known as the online health insurance marketplace: you now […]

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4 Savvy Tricks to Promote Your Content

What’s worse than trying to write great content when you feel uninspired? Trying to promote your great content when it seems the world couldn’t care less. All marketers get this feeling from time to time, but that’s no excuse for giving up the good fight. If you’re looking to draw some attention to yourself, use […]

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When it Comes to Content, Do You Know What Your Followers Want?

Knowing what people want is a fine art, and one usually reserved for moms who can differentiate between an “I’m hurt” cry and an “I’m crying to get attention” cry. For Bikini Marketers, however, it’s a necessary talent.

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