Content Marketing Q&A for RealMatch

RealMatch, which helps digital publishers generate revenue and grow audiences with online recruitment advertising, interviewed me on the topic of content marketing for a blog post published today, “How to Choose Your Content.” An excerpt: In a digital space that is constantly competing for eyeballs – what should websites be doing to grab and hold […]

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How to Become a Writer: Interview with Engage Magazine

The folks at ScribbleLive were kind enough to include me in a recent article in Engage Magazine, on the topic, “How to Become a Writer.” Some excerpts: Q: How does someone who has little to no experience in writing get started? How can they get past the intimidation of writing for the first time? A: […]

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OMI Session: Integrating PR and Inbound Marketing to Drive Results

The Online Marketing Institute is a leading educator for digital marketing, helping professionals bridge the online marketing knowledge gap so they can better execute, drive ROI and advance personal career aspirations. It was founded in 2007 in conjunction with the world-renowned Online Marketing Summit. I recently led an OMI class titled, “Inbound Marketing and PR: […]

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Edward Bernays: the Original Content Marketer

Scott Baradell speaker at SMC Dallas August 2013

Thanks to Tony Cecala for the pic!

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Journalists Can Stop Debating the Ethics of Sponsored Content — It’s Up to Audiences to Decide

How popular is sponsored content today? A three-week campaign with BuzzFeed, including a handful of sponsored posts written by its advertorial staff, will cost you a minimum of $50,000. Most BuzzFeed advertisers pay much more than that. BuzzFeed is the headliner of a media zeitgeist that is all the rage these days for both media […]

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Don’t Let the Tail Wag the Dog: Inbound Marketing Should Start with Story

Dallas inbound marketing firm Idea Grove doesn't let the tail wag the dog for your inbound marketing program :)

I’ve noticed something about a lot of companies that are calling themselves “inbound marketing firms” these days: they are actually SEO firms or Web design firms that are attempting to reposition their businesses in the marketplace. There’s nothing wrong with that, per se. Over the past two years, Google has pulled the rug out from […]

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Digital Sharecropping Update: Twitter Shuts Down Posterous, Announces Plans for Facebook-Style Bait and Switch

So just as I was posting a history lesson about the perils of sharecropping — both IRL and online — I came across two announcements by Twitter of relevance to this topic: Twitter said Friday it is shutting down Posterous, the once-popular hosted blogging platform that has been badly neglected since it was acquired by […]

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Sharecropping: A Sucker’s Game Then — and Now

As a good Southern boy whose ancestors hailed from Mississippi and who spent much of my four years at the University of Virginia studying 19th-century Southern history, I know a thing or two about sharecropping. Sharecropping in the United States originated in Mississippi and became popular across the South after the Civil War, replacing the […]

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Content Marketing in a Coffee Cup

In the world of promotions, you know you’ve created some good chachka if a client prospect keeps it for the next 15 years. Back in the late ’90s, when I was VP of corporate communications for a company called PageNet, I was sent a coffee mug by Maddock Douglas, a Chicago ad and design firm that wanted to […]

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