The folks at ScribbleLive were kind enough to include me in a recent article in Engage Magazine, on the topic, “How to Become a Writer.” Some excerpts:
The Online Marketing Institute is a leading educator for digital marketing, helping professionals bridge the online marketing knowledge gap so they can better execute, drive ROI and advance personal career aspirations. It was founded in 2007 in conjunction with the world-renowned Online Marketing Summit. I recently led an OMI class titled, “Inbound Marketing and PR: […]
How popular is sponsored content today? A three-week campaign with BuzzFeed, including a handful of sponsored posts written by its advertorial staff, will cost you a minimum of $50,000. Most BuzzFeed advertisers pay much more than that.
I’ve noticed something about a lot of companies that are calling themselves “inbound marketing firms” these days: they are actually SEO firms or Web design firms that are attempting to reposition their businesses in the marketplace. There’s nothing wrong with that, per se. Over the past two years, Google has pulled the rug out from […]
So just as I was posting a history lesson about the perils of sharecropping — both IRL and online — I came across two announcements by Twitter of relevance to this topic:
As a good Southern boy whose ancestors hailed from Mississippi and who spent much of my four years at the University of Virginia studying 19th-century Southern history, I know a thing or two about sharecropping. Sharecropping in the United States originated in Mississippi and became popular across the South after the Civil War, replacing the […]
In the world of promotions, you know you’ve created some good chachka if a client prospect keeps it for the next 15 years. Back in the late ’90s, when I was VP of corporate communications for a company called PageNet, I was sent a coffee mug by Maddock Douglas, a Chicago ad and design firm that wanted to […]