Spice Up Your Site

Marketers of the world, spice up your site, every page and every link, spice up your site! Who doesn’t love the Spice Girls? I mean, what other band could pull off micro minis, platform sneakers and head-to-toe leopard AND pump out record-breaking poppy girl power anthems? Come on, you know you love them. Even better […]

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Spin Sucks, the Book – A Great Resource for PR and Marketing Pros

Gini Dietrich, the PR pro behind Arment Dietrich, Spin Sucks and Spin Sucks Pro, recently released “Spin Sucks: Communication and Reputation Management in the Digital Age,” a textbook of sorts for PR and marketing professionals. Filled with case studies, real-life examples and survey results, it feels more like a compilation of easy-to-read blog posts than […]

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How to Write Stronger Content

As intimidating as they might be, I’ve always admired people who are extremely dedicated to their intense daily workouts and eating the healthiest of foods. They’re devoted to every step required to make sure their body is strong enough to do more than simply function. They start diets and begin workout routines. They follow steps to […]

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5 Easy Ways to Keep Up Your Company Blog

Blogging takes work. In order to find the time needed to write, you might need to re-commit yourself to your blog and create a plan of action, particularly if your company blog is just one of many job responsibilities. Here are five tips to help you avoid putting your blog on the back burner or […]

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5 Steps to Build a Content Marketing Strategy

The Content Marketing Institute recently released its 2014 benchmarks, budgets and trends study, and it detailed some surprising findings about content marketing. Here are just a few stats from the survey: 55 percent of small business B2B marketers think their content marketing strategy has no impact 94 percent of respondents are practicing content marketing, BUT 52 […]

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7 Ways to Write Effective (and Slightly Badass) Headlines

Confession: I’m addicted to tabloids. It’s embarrassing and pointless and I always feel a bit slimy after I finish reading them, but I can’t stop. I try, I really do, but as soon as I see that bright yellow headline screaming about the latest Hollywood scandal I can’t help myself. Tabloids might be the redheaded […]

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5 Companies That Are Content Marketing Rock Stars

Content marketing is essential for success, especially online. Brands that are able to create content that is relevant, entertaining and interesting for their target demographic are able to connect with and engage with that market in ways that lead to a long and loving relationship. Need some inspiration? Check out these five companies.

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4 Marketing Lessons from Super Bowl Commercials

From Richard Sherman’s infamous post-game rant to the teenager who was fired for wearing a Denver Broncos jersey to work, there’s no lack of buzz building around this year’s Super Bowl. Nearly 110 million people tuned in to last year’s game, and the numbers are expected to be just as healthy this year. But how […]

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Creating a Personal Touch in Your Content Marketing

We are bombarded by hundreds of messages every day—mobile ads, billboards, TV and radio commercials, and don’t forget online marketing. So, when it comes time for you, as a creative content marketer, to sit down and come up with the next great content marketing piece, you know you have your work cut out for you. […]

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How to Avoid Blogging Burnout

We’ve all been there. You’ve haven’t written a post in three weeks, you’ve been staring at your computer for more than an hour and you still can’t piece together two sentences. I hate to say it, but you’ve got a bad case of blogger burnout, an ailment more terrifying than a third-degree sunburn. Fortunately for […]

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What’s Better, Creating or Curating?

There are some questions that can be debated for hours – the egg/chicken discussion, the meaning of life, whether or not blondes have more fun. Perhaps the most important debate for content marketers, however, is the question of whether to curate or create original content. The answer, my dear Bikini Marketers, is both.

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13 Content Marketing Stats from 2013

The only part of December I love more than Christmas is the end of the year reviews that pop up all over the web. I love being able to see everything that happened in 12 months in a slideshow or countdown, so I made an infographic with some of the most interesting content marketing statistics […]

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Cutting Through the Clutter of Content Marketing

Whether you’re trying to gain more visitors to your super sleek and sexy website, drive qualified leads to your affiliate product or spread the word about your newest eBook, you’re going to deal with clutter. If Internet marketing was difficult in 2000 because of all the noise, it’s infinitely harder today because more people are […]

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How Guest Blogging Is Just Like Making a New Friend

I’m going to go out on a limb and say guest blogging is the best thing since sunless tanner. We’ve got our own fabulous guest blogger, and I don’t know what I would do without her monthly posts. (You guys seem to like her too, her posts are some of your favorites!) Whether you’re looking […]

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4 Savvy Tricks to Promote Your Content

What’s worse than trying to write great content when you feel uninspired? Trying to promote your great content when it seems the world couldn’t care less. All marketers get this feeling from time to time, but that’s no excuse for giving up the good fight. If you’re looking to draw some attention to yourself, use […]

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15 Ways to Repurpose Blogs, Bikini Marketing Style

You know that feeling of “If I have to look at one more word on this computer screen I’m going lock myself in the storage closet and never come out”? I get that feeling sometimes. It’s not fun. Sometimes it’s because the glare of fluorescent lights is just too much (and my optometrist would agree.) […]

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3 Must-Follow Steps to Build a Fabulous Infographic

I don’t know about you, but I can literally spend hours on Pinterest scrolling through infographics. What, I can learn about the history of mobile marketing without having to read a 1,000 word blog post? Count me in! Needless to say, I’m a huge advocate for using infographics in your content marketing strategy. Don’t think […]

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When it Comes to Content, Do You Know What Your Followers Want?

Knowing what people want is a fine art, and one usually reserved for moms who can differentiate between an “I’m hurt” cry and an “I’m crying to get attention” cry. For Bikini Marketers, however, it’s a necessary talent.

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What to Do When Someone Steals Your Content

We’ve all been there. You get an email from your web host asking you to approve a new pingback. You click on the link and see your content on the site – with no mention of you or your blog. The natural reaction is anger. You worked hard on that post, and someone is ripping […]

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Is Your Visual Content Optimized for Multi-Screen Consumption?

We all know that having a fabulous website is key to maintaining a strong online presence. (Sorry to burst your bubble, but even Google-friendly content will flounder if your website hasn’t been updated since the Friends finale.) What some content marketers fail to realize, however, is that the Internet isn’t just on computers anymore. It’s […]

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