Is Your B2B Social Media Program Based on Buyer Research? It Should Be

Last month I had the opportunity present at Frost and Sullivan GIL 2015: Silicon Valley in Santa Clara, Calif. “GIL” stands for “Growth, Innovation and Leadership,” and the event was marked by dynamic speakers and C-levels attendees bridging a wide range of industries and company sizes.

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Don’t Be Boring, and Other Advice for B2B Marketers

I was featured this week in Media Shower’s “10,000 Hours in 10 Minutes” interview series.  Read an excerpt below, or the full interview here.

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Top 25 B2B Marketing Automation Influencers

Following up on Onalytica’s list of B2B marketing influencers, here’s a list of B2B marketing influencers on topics related to marketing automation, such as content creation, search marketing and marketing/sales alignment, as compiled by Mathew Sweezey of Pardot.  Follow them on Twitter!

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Top B2B Marketing Influencers Ranked By Onalytica

Onalytica, a U.K.-based company that offers an Influencer Relationship Management (IRM) solution, has released its list of the top B2B marketing influencers based on an analysis of the #b2bmarketing hashtag in social media.

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