Is Your B2B Social Media Program Based on Buyer Research? It Should Be

Last month I had the opportunity present at Frost and Sullivan GIL 2015: Silicon Valley in Santa Clara, Calif. “GIL” stands for “Growth, Innovation and Leadership,” and the event was marked by dynamic speakers and C-levels attendees bridging a wide range of industries and company sizes. Most of those at the event had a B2B […]

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Don’t Be Boring, and Other Advice for B2B Marketers

I was featured this week in Media Shower’s “10,000 Hours in 10 Minutes” interview series.  Read an excerpt below, or the full interview here. We asked Scott Baradell, president and founder of tech PR firm Idea Grove, what piece of advice he finds himself repeating over and over again to clients. His response? “Don’t be […]

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Friday Tech PR Q&A with Apollo Research

Apollo Research is a UK-based company that measures media coverage of technology and services in 27 countries, including the United States.  They’ve been valuable contributors to Idea Grove’s B2B Technology PR blog, and this week they asked me to participate in their weekly industry Q&A session.  An excerpt: What’s the biggest challenge facing brands? For […]

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Top 25 B2B Marketing Automation Influencers

Following up on Onalytica’s list of B2B marketing influencers, here’s a list of B2B marketing influencers on topics related to marketing automation, such as content creation, search marketing and marketing/sales alignment, as compiled by Mathew Sweezey of Pardot.  Follow them on Twitter! @ReadyTalk @Wistia @Vidyard @jaybaer @JoePulizzi @ardath421 @Velocitytweets @BrainRider @kyleplacy @jchernov @cliffseal @aarron @mattcutts @randfish @garyvee @jkrohrs […]

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Top B2B Marketing Influencers Ranked By Onalytica

Onalytica, a U.K.-based company that offers an Influencer Relationship Management (IRM) solution, has released its list of the top B2B marketing influencers based on an analysis of the #b2bmarketing hashtag in social media. Here are Onalytica’s top 100 B2B marketing influencers, including Twitter handles, should you wish to follow along or join the discussion. (PageRank […]

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