Is Your B2B Social Media Program Based on Buyer Research? It Should Be

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Last month I had the opportunity present at Frost and Sullivan GIL 2015: Silicon Valley in Santa Clara, Calif. “GIL” stands for “Growth, Innovation and Leadership,” and the event was marked by dynamic speakers and C-levels attendees bridging a wide range of industries and company sizes. Read More

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Don’t Be Boring, and Other Advice for B2B Marketers

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I was featured this week in Media Shower’s “10,000 Hours in 10 Minutes” interview series.  Read an excerpt below, or the full interview here. Read More

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Watch My Session at the Digital All Stars Virtual Summit

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Earlier this week, Online Marketing Institute (OMI), together with Startup Marketing Conference, staged an educational event called the Digital All Stars Virtual Summit.  I contributed a session on the topic of the integration of public relations and SEO processes. Read More

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Interview with Gini Dietrich at Spin Sucks

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Gini Dietrich, head poobah for Arment Dietrich and the very popular Spin Sucks blog, was kind enough to interview me recently in her Spin Sucks Inquisition series. Here’s an excerpt: Read More

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Interview with Digital Marketing Radio

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I recently had the honor of being interviewed by David Bain for his well-produced podcast, Digital Marketing Radio.  Among other topics, we talked about the integration of PR with digital marketing strategy.

Listen here.

 

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