Inbound PR: A Case Study

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Using ‘Every Part of the Whale’ in Your Inbound Marketing Program

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In the old days the Inuit used to eat and use every part of the whale. Blubber used to be boiled into oil for stone lamps. The house rafters were made of whale ribs. Whale jaw bones were used to make sled runners. The back bone of the whales were used for stools. Sometimes shoulder blades were made into snow shovels. Sometimes baleen was used for long fish lines, children’s toys and games.

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What Edward Bernays Can Teach You About Digital Marketing

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Scott Baradell speaker at SMC Dallas August 2013

Quite a bit, actually.

I was speaking to the Social Media Club of Dallas last night about the role of public relations in inbound marketing.

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