The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

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Scott Baradell

Craft a Google Business Profile in 2024

A Google Business Profile (GBP) is often the first piece of information people will find about your organization. It appears on the side of the...

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Scott Baradell

The Essentials of Video Marketing for Small Businesses

If you have a small business, you probably already know how challenging it can be. Getting your business off the ground — and keeping it there — is...

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Scott Baradell

Utilizing Local Directories for Business Growth

Before the age of the internet, there was one place to find a local business: the Yellow Pages. Now, customers rely mostly on search engines to bring...

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Scott Baradell

Harnessing the Power of Local Influencers for Small Business Marketing

With 69% of consumers stating they trust influencer recommendations, the right partnership could potentially make your business. Working with...

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Scott Baradell

Crafting a Compelling Small Business Blog: Content Ideas and Strategies

In today's arduous market, small businesses often have to get creative with their marketing strategies to stand out from the crowd. Business blogs...

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Scott Baradell

Optimizing Your Website for Local SEO: A Detailed Guide

Search engine optimization (SEO) is an ever-changing game that looks different for many businesses. Small and medium businesses often implement...

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Scott Baradell

Building a Strong Brand Identity for Your Local Business

When developing your brand identity, think of the brands you can easily identify with a logo or a specific color or shape. Apple. Nike. McDonald's....

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Scott Baradell

True-Blue Trust: Why the Colors Your Brand Uses Matter

Have you ever noticed how many brands use the color blue in their logos and on their websites?

The reason is simple: they want you to trust them.

...

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Scott Baradell

The Enduring Appeal of Testimonials: How to Use Them to Grow Your Brand

Testimonials are appeals from third parties designed to build trust in your brand. The term "testimonial" was popularized in advertising in the...

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Scott Baradell

Becoming a BBB Accredited Business: Your Guide to the Better Business Bureau Seal and Its Benefits

The Better Business Bureau (BBB) has been a symbol of trust since the days of teletypes and horses and buggies. In 1912, the organization emerged to...

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