Upcoming Event: 2015 PRSA Counselors Academy

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I’ll be speaking on the topic “The Shotgun Wedding of PR and SEO: Can This Marriage Be Saved” at the 2015 PRSA Counselors Academy Conference, May 3-6, 2015, in Laguna, Calif.

The PRSA Counselors Academy Conference provides senior-level PR practitioners with tools and techniques to anticipate new trends and opportunities. Agency leaders come together to discuss relevant topics such as content creation, effective leadership, and balancing public relations and business responsibilities.

During this session, I’ll discuss the trends driving SEO and PR together, as well as the historically divergent personalities and goals of SEO and PR professionals that threaten to make the combination a rocky one.

Hope to see you there!

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