The Shotgun Wedding of PR and SEO: Can This Marriage Be Saved?

That’s my topic for the State of Search conference, which will bring search marketers from all over the place to the Hyatt Regency North Dallas on Nov. 17-18. My talk is scheduled for 4:55 pm on Tuesday, Nov. 18, just before the closing keynote. A summary: The marriage of PR and SEO has been officially […]

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Content Marketing Q&A for RealMatch

RealMatch, which helps digital publishers generate revenue and grow audiences with online recruitment advertising, interviewed me on the topic of content marketing for a blog post published today, “How to Choose Your Content.” An excerpt: In a digital space that is constantly competing for eyeballs – what should websites be doing to grab and hold […]

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