Friday Tech PR Q&A with Apollo Research
Written by: Scott Baradell
Apollo Research is a UK-based company that measures media coverage of technology and services in 27 countries, including the United States. They’ve been valuable contributors to Idea Grove’s B2B Technology PR blog, and this week they asked me to participate in their weekly industry Q&A session. An excerpt:
What’s the biggest challenge facing brands?
For B2B technology companies, one of the biggest challenges is to successfully market complex technologies to non-technical buyers. By 2017, Gartner predicts that more technology purchases will be made by CMOs than by CIOs. One of Idea Grove’s priorities is to seamlessly negotiate this transition.