In the Agency Wars, Don’t Count PR Out Just Yet

Here’s my five-minute, Ignite-style presentation at the 2014 PRSA Counselors Academy in Key West, held earlier this month. In the talk, I use a case study to show PR agencies owners from across the country how PR practitioners can integrate inbound marketing into their service offerings. Enjoy!

Read More

Agency Innovator Interview with Skyword

I recently was honored with inclusion in Skyword’s Agency Innovator series, which has previously featured the likes of Edelman’s Chris Paul and Michael Brito, MWW’s Mike Scheiner, Scott Schneider of Ruder Finn and Kiersten Lawson of Waggener Edstrom.

Read More

The Beginner’s Guide to CRO

Building a strong social and blog following is great, but the true challenge of marketing is Conversion Rate Optimization, or CRO. This consists of all the little things you do to convince people to download an ebook, sign up for emails or request information about your products – landing pages, CTAs, email newsletters, SEO, PPC…the […]

Read More

What’s the Deal with A/B Testing?

Don’t feel silly for asking. I still have to secretly Google terms I’m not quite sure about. Simply put, A/B testing is the process of testing two options against each other to see which performs best. You can test dozens of aspects on your site to help you choose the best options for conversions. It’s […]

Read More

Spice Up Your Site

Marketers of the world, spice up your site, every page and every link, spice up your site! Who doesn’t love the Spice Girls? I mean, what other band could pull off micro minis, platform sneakers and head-to-toe leopard AND pump out record-breaking poppy girl power anthems? Come on, you know you love them. Even better […]

Read More

Convince Your Boss Social Media is Here to Stay

As Alan Garner from “The Hangover” put so eloquently, sometimes we tend to think of ourselves as a one-man wolf pack. This can be especially true if your boss is doubtful about the upside of social media marketing. I’m sure that can get pretty lonely. Fortunately, you know that social media isn’t a waste of time […]

Read More