20 Stats That Prove Mobile is the Bomb Diggity

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I’ve been feeling a little nostalgic for the good ol’ days of parachute pants and perms – ok, I wasn’t actually alive during the 80s, but I’ve seen the TV shows and the music is fab. But then I started thinking about how different it was from today – no Twitter, no TiVo, and cell phones that looked like bricks.

Think about that. Cell phones today are the size of our hands and can surf the Internet or shoot a selfie in seconds. People spend almost two hours on their phones each day – that comes out to more than 30 days per year! And tablet sales are expected to make up 50 percent of the PC market this year. Just try telling a marketer to go mobile-free and see what happens.

For those of you who are still a little hesitant about allocating some big bucks to digital marketing, here are 20 mind-blowing facts that prove mobile truly is the bomb diggity.

1. 59 percent of people find mobile search ads useful (source)

2. Mobile is expected to overtake desktop Internet use this year (source)

3. There are more than 6.5 billion mobile subscribers globally (source)

4. The first call from a cell phone happened in 1973 (source)

5. On average, people look at their phones 150 times each day (source)

6. Nearly 65 percent of Americans are expected to own a tablet this year (source)

7. Apple sold 9 million iPhone 5s and 5c devices in the first week of availability (source)

8. Facebook is the most used mobile app (source)

9. Mobile ad revenue will more than double to $24.5 billion by 2016 (source)

10. 2 out of 3 smartphones and tablet users access social networks (source)

11. The first commercial cell phone cost $3,995 in 1983 (source)

12. Nearly 40 percent of toddlers know how to use mobile devices (source)

13. About 58 percent of smart phone owners have used their phones to shop (source)

14. 51 percent of emails are read on mobile devices (source)

15. The most common task smartphone owners use their phones for is checking the weather (source)

16. Apple has a 78 percent share of the tablet market (source)

17. 26 percent of consumers own a smartphone, laptop and tablet (source)

18. 17 percent of Cyber Monday purchases were made on mobile devices (source)

19. Mobile marketing is expected to generate $400 billion by 2015 (source)

20. In 2014, Android is expected to ship 1.1 billion devices, and Apple is expected to ship 360,000 devices (source)

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