SEO Tools You Didn’t Know You Needed

If you live in fear of Google releasing a new algorithm that utterly destroys your website’s position in search rankings, you’re not alone (trust me, I’ve had my share of nightmares). From Panda to Penguin to every little tweak in between, content marketers are having to work harder to keep their website (and those of […]

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The New Faces of Social Media

It’s no surprise that new social media sites are constantly competing for consumers’ affection. This explains why an increasing number of young social platforms are abandoning the common practice of attracting the masses and instead opting for a smaller, more select group of users. This shift to niche social media sites is just one of […]

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5 Easy Ways to Keep Up Your Company Blog

Blogging takes work. In order to find the time needed to write, you might need to re-commit yourself to your blog and create a plan of action, particularly if your company blog is just one of many job responsibilities. Here are five tips to help you avoid putting your blog on the back burner or […]

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5 Ways to Approach Your Less-Than-Modern Boss About Content Marketing

So, you’ve done your homework and come up with a stellar social media campaign or researched a promising new SEO tactic, and you’re ready to pitch it to your boss. You even bought new shoes and had your hair straightened. You’re prepared. But your boss is, let’s say, a bit out of date. Perhaps she […]

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5 Steps to Build a Content Marketing Strategy

The Content Marketing Institute recently released its 2014 benchmarks, budgets and trends study, and it detailed some surprising findings about content marketing. Here are just a few stats from the survey: 55 percent of small business B2B marketers think their content marketing strategy has no impact 94 percent of respondents are practicing content marketing, BUT 52 […]

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20 Stats That Prove Mobile is the Bomb Diggity

I’ve been feeling a little nostalgic for the good ol’ days of parachute pants and perms – ok, I wasn’t actually alive during the 80s, but I’ve seen the TV shows and the music is fab. But then I started thinking about how different it was from today – no Twitter, no TiVo, and cell […]

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OMI Session: Integrating PR and Inbound Marketing to Drive Results

The Online Marketing Institute is a leading educator for digital marketing, helping professionals bridge the online marketing knowledge gap so they can better execute, drive ROI and advance personal career aspirations. It was founded in 2007 in conjunction with the world-renowned Online Marketing Summit. I recently led an OMI class titled, “Inbound Marketing and PR: […]

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Upcoming Event: Vocus Demand Success 2014

I’m pleased to be participating as a speaker at the upcoming Vocus Demand Success conference, set for June 5-6, 2014. Adrian Grenier, Judy Smith and Avinash Kaushik are among the keynoters. Idea Grove has been a customer of Vocus since 2008, and it’s been gratifying to grow along with Vocus as it has emerged as […]

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What’s Better, Email or Social Media?

Much like the egg-chicken debate, marketers can argue until they’re blue in the face about whether email marketing or social media marketing is more effective for brands. Each certainly has a long list of benefits. Social is the hot new tool, and the abundance of new platforms means marketers are constantly coming up with new […]

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Social Media Lessons from the Oscars

From Jared Leto’s shout out to Ukraine to Lupita’s flawless evening (which officially granted her America’s Sweetheart status, btw), the 2014 Oscars had dozens of social-media-worthy moments. And, thanks to host Ellen Degeneres’ steady stream of social updates, we got to see them all. Here are three social media lessons marketers can take away from […]

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Scott Baradell: Technology and Social Media Speaker

Here’s a brief clip from the recent Dallas Digital Summit. Book your event today.

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