Marketing Technology Solutions for Content Promotion

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This is the third post in a four-part series

Ok, so you’ve created Bikini-worthy content and curated posts to share on your social media channels. Now, how do you get it seen by journalists, bloggers and your target market?

By investing in the proper content promotion technology. Here are three great options for content marketers.

Help a Reporter Out is Basically Free Coverage
HARO requests are one of the easiest ways to get your agency or one of your clients a media placement. started as a Facebook group, grew into an email list and is now one of the leading sites connecting journalists with PR and marketing professionals.

When a journalist needs an expert to quote in a story, he or she can simply solicit help from the site’s more than 200,000 users. The site sends out three emails per day, meaning you have 15 chances a week to connect with media. Since its inception in 2008, the site says it has enabled roughly 7.5 million media pitches.

Best of all, this system is free. You couldn’t ask for better access to leading media sources.

Traackr Offers Big Benefits (if You Have a Big Budget)
In addition to sharing your content with the media, you can also choose to share your content with other bloggers or marketers. Traackr is a program that uses an SEO keyword approach to find leading bloggers and journalists in your industry.

This is equally helpful for those in broad and niche industries because the system rates people in three categories (reach, resonance and relevance), guaranteeing you’ll be able to find the perfect people to share your content.

This is one of the pricier systems, costing about $8,500 per year. Don’t stress if you can’t afford this, you can always reach out to leading bloggers in your industry the old-fashioned way.

When All Else Fails, Get Social
As social media has become more important for marketers, the sites are stepping up their analytics offerings. This will help you understand when your followers are most engaged and what type of content they respond to best. Knowing this, you can revise your content and posting schedule to improve engagement on social media.

Check back Monday for the final post in this series, which will kick-off our week-long birthday bonanza – happy Thursday!



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