Marketing Technology Solutions for Content Curation
Written by: Scott Baradell
This is the second post in a four-part series
After you’ve created your original content, it’s time to curate content that you can share across your different outlets. This requires finding reputable sources that offer insightful content and optimizing it to boost your thought leadership and conversion rates.
Curata Makes Curation a Breeze
Curation is time-consuming, but there are a ton of tools available that make it easier. One example of such a program is Curata. This system identifies content relevant to your business by learning about your preferences through its “self-learning recommendation engine.”
Once you’ve selected the curated content you want to share, you can choose to post it as is or you can add your thoughts on the piece. Curata can also pull data from trending topics, add metadata and archive all of the content you share. It’s designed to work across a range of websites, blog platforms and social media and can even be integrated into RSS feeds or email newsletters.
This system costs about $12,000 a year. If you don’t have that much room in your marketing budget, there are plenty of programs that offer similar features for a fraction of the cost.
Outbrain Curates Your Content Based on Reader’s Preferences
Another content curation tool all Bikini Marketers should know about is Outbrain. Instead of helping you curate other people’s content and distribute it to your readers, this system curates your content and suggests it to readers on other sites.
Outbrain provides personalized recommendations to readers based on the content they’ve previously viewed. The idea isn’t new (everyone’s familiar with ad retargeting in all its Christmas-ruining glory), but applying it to your content marketing blog is a great way to get readers to your site and keep them there.
The program runs on a cost-per-click payment system, allowing users to choose from prices ranging from five cents to $5. The great thing about this is that you can choose a strategy that works best for you, and, over time, learn what type of content is most appealing to your readers.
Wordtracker Gives You Richer Keywords
One of the most time-consuming aspects of content optimization is finding effective keywords. Yes, Google is shifting away from rating content based on keywords, but it’s still important for you to speak to what consumers want.
Wordtracker is a tracking system that analyzes what people are searching for online and compiles lists of similar keywords. The program also offers information on the most effective keywords as well as the ones with the most competition. Knowing this will help you make smarter decisions about which short and long-tail keywords you use.
There are three price packages ranging from $27 per month to $99 per month, and you can get 1,000 to 10,000 keywords results. This is a great option for businesses that have a limited marketing budget and a lot of competitors. The extensive keyword research will also give you a better idea of how your customers speak, which will allow you to adjust your content to better fit their needs.
Check back Thursday to find out what content promotion technology can help improve your reach and engagement.