What Breaking Bad’s Walter White Teaches Us About PR

If you were a Breaking Bad fanatic like me, I’m sure you remember the moment when Walter White, cancer-stricken chemistry teacher turned criminal mastermind, reacts to his fearful wife’s concerns by saying: “No, you clearly don’t know who you’re talking to, so let me clue you in. I am not in danger … I am […]

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In AOL “Distressedbaby-gate,” Tim Armstrong’s PR Gaffe Is Not the Real Issue

I have an opinion piece on the cover of the Points section in Sunday’s Dallas Morning News.  Here’s the top:  I get it. It’s not cool for a CEO to blame his company’s tightening of benefits on babies. Especially “distressed babies.” But while AOL chief executive Tim Armstrong will not win any popularity contests with […]

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How to Create a Personal Brand: Interview with MortgageDashboard

Cody Miles and the folks at MortgageDashboard were kind enough to invite me to participate in their Featured Series of blog videos. Cody asked me some questions about personal branding, and here are my answers: You can also read a transcript of the video.

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Upcoming Events: Authority Intensive, PRSA Counselors Academy

This is just a heads up on a couple of appearances I have scheduled for May. I’m excited to be speaking at Copyblogger Media’s first conference, Authority Intensive, which takes place in Denver May 7-9, 2014. It’s a three-day event designed to arm participants with a complete content marketing strategy, encompassing design, content, traffic and […]

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How HubSpot Got It Wrong with PR

A few years ago, I read a book that the co-founders of HubSpot wrote called Inbound Marketing. It discusses the benefits of blogging and SEO at length, but doesn’t include anything about PR and its essential relationship to inbound marketing. In fact, it contains only a seven-page chapter about public relations. Those seven pages seem […]

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