Confession: I’m addicted to tabloids. It’s embarrassing and pointless and I always feel a bit slimy after I finish reading them, but I can’t stop. I try, I really do, but as soon as I see that bright yellow headline screaming about the latest Hollywood scandal I can’t help myself. Tabloids might be the redheaded […]
This is the second post in a two-part series on managing up for the modern marketer. (If you haven’t already read our interview with Tinu Abayomi-Paul, you can check it out here.) Today, Gini Dietrich has some advice for young marketers struggling to convince their bosses that content marketing is more than just a fad. […]
Content marketing is essential for success, especially online. Brands that are able to create content that is relevant, entertaining and interesting for their target demographic are able to connect with and engage with that market in ways that lead to a long and loving relationship. Need some inspiration? Check out these five companies.
Ditch the fruit salad and slice up a piece of cake – we’ve got some celebrating to do! Today is our first birthday, and our present to you is new content each day this week. (If you haven’t already, check out Monday’s and Tuesday’s posts.) We’re also offering our first-ever eBook, “How to Get Your […]
I am SO excited for our first-ever interview series on managing up for the modern marketer. Two leading female marketers took the time to share their thoughts on the challenges young content marketers face in the workplace today, and they’ve got some great tips. Today’s post features thoughts from Tinu Abayomi-Paul, the co-founder of Leveraged […]
If you were a Breaking Bad fanatic like me, I’m sure you remember the moment when Walter White, cancer-stricken chemistry teacher turned criminal mastermind, reacts to his fearful wife’s concerns by saying:
This is the fourth post in a four-part series Ok, so you’ve promoted your content, but how do you know if your followers responded to it? Analytics, of course. There are tons of analytics programs that can help you measure the success of everything from your keyword choices to user demographics. With so many choices, […]
I have an opinion piece on the cover of the Points section in Sunday’s Dallas Morning News. Here’s the top:
Cody Miles and the folks at MortgageDashboard were kind enough to invite me to participate in their Featured Series of blog videos. Cody asked me some questions about personal branding, and here are my answers: You can also read a transcript of the video.
This is just a heads up on a couple of appearances I have scheduled for May.
This is the third post in a four-part series Ok, so you’ve created Bikini-worthy content and curated posts to share on your social media channels. Now, how do you get it seen by journalists, bloggers and your target market? By investing in the proper content promotion technology. Here are three great options for content marketers.
This is the second post in a four-part series After you’ve created your original content, it’s time to curate content that you can share across your different outlets. This requires finding reputable sources that offer insightful content and optimizing it to boost your thought leadership and conversion rates.
This is the first post in a four-part series Stop what you’re doing and look around you. How many technology devices do you see? Four? Five? Technology is now present in nearly every aspect of our lives, from the alarm app that wakes us up to the television that lulls us to sleep. It only […]
A few years ago, I read a book that the co-founders of HubSpot wrote called Inbound Marketing. It discusses the benefits of blogging and SEO at length, but doesn’t include anything about PR and its essential relationship to inbound marketing. In fact, it contains only a seven-page chapter about public relations.
Content might be king and social media its heir to the throne, but the marketing tool with the most power is without a doubt email marketing. Don’t believe me? 95 percent of people check their emails daily 7 in 10 email recipients use a discount offered in a promotional email within a week Every dollar […]
From Richard Sherman’s infamous post-game rant to the teenager who was fired for wearing a Denver Broncos jersey to work, there’s no lack of buzz building around this year’s Super Bowl. Nearly 110 million people tuned in to last year’s game, and the numbers are expected to be just as healthy this year. But how […]