Happy New Year’s, Bikini Marketers!

I say it every year, but 2013 went faster than a woman racing for a Black Friday sale! We’ve had such a great time this year and know 2014 is going to be even better. See you in January!

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13 Content Marketing Stats from 2013

The only part of December I love more than Christmas is the end of the year reviews that pop up all over the web. I love being able to see everything that happened in 12 months in a slideshow or countdown, so I made an infographic with some of the most interesting content marketing statistics […]

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How NOT to Become a Social Media Zombie

Here’s video of my Dec. 10 Dallas Digital Summit presentation, “How NOT to Become a Social Media Zombie.”  Enjoy!

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Cutting Through the Clutter of Content Marketing

Whether you’re trying to gain more visitors to your super sleek and sexy website, drive qualified leads to your affiliate product or spread the word about your newest eBook, you’re going to deal with clutter. If Internet marketing was difficult in 2000 because of all the noise, it’s infinitely harder today because more people are […]

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Lessons From 3 Top Holiday Content Marketing Campaigns

What’s the best holiday content marketing campaign you’ve seen this year? Target’s #MyKindOfHoliday branding? Ghirardelli’s “Tis the Season for Squaring  campaign, complete with interactive website? Or, perhaps, Kmart’s controversial “Show Your Joe”/”Jingle Bells” boxer commercial? Creating the perfect holiday campaign takes months, sometimes years. Read on to learn how you can apply ideas from these […]

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How to Run a Successful Business Account on Instagram

What do Sharpie, Starbucks and Coach all have in common? They’re setting the bar for business accounts on Instagram. These companies post everything from product photos to their customers’ hand-drawn pieces of art, and they are definitely seeing a ROI. The good news is you don’t have to be a multi-million dollar company to have […]

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How to Get Your Content Marketing Campaign Holiday Ready: Mobile Marketing

This is the final post in a three-part series Mobile shoppers made roughly $36 billion worth of purchases on smartphones last year. Even more astounding, 95 percent of Millennials plan to use their smartphones to shop this holiday season. This isn’t a stat you should take lightly. Millennials, those 80 million Americans between the ages […]

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How to Get Your Content Marketing Campaign Holiday Ready: Social Media

This is the second post in a three-part series. More consumers are expected to shop online this year instead of in-store. Roughly 47 percent of consumers reported online shopping as their number one choice for this holiday season, beating out in-store shopping for the first time ever, according to the Deloitte Annual Holiday Survey released […]

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How to Get Your Content Marketing Campaign Holiday Ready: Email Marketing

This is the first post in a three-part series. It’s officially acceptable to deck the halls, throw some chestnuts on the fire and get your holly-jolly on, especially if you’re a business owner. Many businesses make 20 to 40 percent of their revenue during November and December, and holiday spending is expected to top $62 […]

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