Everyone wants the spotlight. But when it comes to the Internet you need more than just great content to get center stage. Unless you take the time to leave a map to that buried treasure, no one will find your nugget of information. Businesses or blogs looking to develop a larger audience and gain more […]
If you think that headline is the setup for a bad joke, you’re only half right.
The pink striped bags, the catalogues, the Angels…just mentioning Victoria’s Secret conjures images of beauty, comfort and luxury. The brand is unapologetically feminine, with ornate black furniture, soft lighting and light pink wallpaper that make the shops feel more like boudoir dressing rooms than stores. Everything is designed to enhance the shopper’s experience.
Like with any new concept, some people can get a little confused when it comes to content marketing, and mistakes are bound to happen. But when it comes to your customers, there are some mistakes businesses can’t afford to make. Not understanding the content marketing concept Advertisers sell. Content marketers inform. The idea seems simple […]
Updating your blog regularly is not always the easiest thing to do. You have to come up with an idea, research the topic and actually find time to sit down and write, which, some days, can be more difficult than keeping your hair frizz-free during a monsoon. So having to produce quality content multiple times […]
Raise your hand if you’ve stopped mid-sentence to watch a commercial with the Old Spice Man. What about shared a meme of The Most Interesting Man in the World? Believe it or not, those aren’t just funny commercials; they are examples of very effective content marketing campaigns. Content marketing is all about sharing information, but […]
I’m excited to be leading workshops on social media at the Internet Summit in Raleigh, N.C., in November and the Dallas Digital Summit in December. These events rank among the premier regional gatherings of tech leaders, including online marketers, web strategists, bloggers and entrepreneurs. Both are produced by TechMedia, which has been highlighting and bringing […]
Just because content marketing is hotter than hipster glasses and harem pants does not mean it’s being done correctly. Actually, many businesses are going about content marketing all wrong, and it’s hurting them. Some marketers see content marketing as a passing fad, something they need to muddle through until it goes out of style. Big […]
She’s been dubbed the princess of pop, danced while wearing a python (and, um, not much else) and won dozens of awards from around the world during her 15-year music career. Love her or hate her, Britney Spears has staying power. And you want your business to have staying power, right? Trick question. Of course […]