What Does ‘Breaking Bad’ Have to Do with PR and Inbound Marketing?

More than you might think. Read Kathy Catoe’s recap or listen to the full SMC Dallas presentation here: Thanks to photographer Allen Tsai for his coverage of the event.

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Edward Bernays: the Original Content Marketer

Scott Baradell speaker at SMC Dallas August 2013

Thanks to Tony Cecala for the pic!

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How Do B2B Marketers Share on Social Media?

We love infographics. They’re informative, interesting and just plain pretty. As a treat, we’ve decided to bring you one every month, each dedicated to some form of content marketing. For our first infographic, we focused on how B2B marketers use social media for their content marketing strategies. Enjoy!

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How to Tailor Your Content Marketing Strategy to Different Generations

Developing a cohesive content marketing strategy may seem simple to some, but making it effective is another task entirely. It’s like Black Friday shopping. You have to spend twice as long researching what you’ll be doing before you can even think about getting started – why do you think stores release their circulars a week […]

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KISS: The Key to a Successful Content Marketing Strategy

It’s a wonderful feeling when something just clicks. You know it’s meant to be because it’s so simple and seductive. You can’t imagine it any other way. That’s the way I feel every time I come up with a solid strategy. A strategy is best when it is not overly complicated. It’s the true bond […]

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Don’t Count PR Out Just Yet

This is the third in a three-part series on what PR professionals need to do to keep the industry alive. Ok, so you’ve been hearing about this Agency Deathmatch and you’re probably picturing a Hunger Games-style competition between the PR, advertising, social, search, design and digital industries. It’s not to that level (yet) but if […]

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How Is PR Similar to Inbound Marketing?

This is the second in a three-part series on what PR professionals need to do to keep the industry alive. My previous post went over some public relations history, and today I’m going to outline why that history makes PR professionals the perfect choice for inbound marketing. By definition, public relations is the practice of […]

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Are PR Pros Digging Their Own Graves?

This is the first in a three-part series on what PR professionals need to do to keep the industry alive. Most agencies (advertising, social, search, design, digital) realize that inbound marketing isn’t just some concept waiting to get trumped by the next fad. It’s actually a comprehensive, forward-thinking type of marketing that puts the power […]

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Putting PR in Front of Your Inbound Marketing Engine

Social Media Club speaker Scott Baradell

I’m looking forward to sharing my thoughts on inbound marketing and its relationship to public relations at next Thursday’s SMC Dallas event.

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How to Tell if Your Content Marketing Strategy is Increasing Conversion Rates

Being noticed is great, but if a potential customer finds your business through your content marketing campaign and doesn’t buy what you’re selling or start following your site, you’ve got a problem. Increasing awareness without having an effective conversion plan in place is pointless, but very few marketers realize this. Instead, they think they can […]

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How to Write a Controversial Blog Post for Your Content Marketing Blog

From campaigns featuring naked celebs to flour-bombing fur-lovers, PETA is not afraid to take a stand for animal rights. Taking such drastic actions is not advisable for most businesses, but making a firm statement about an issue that affects your industry is a great way to boost your company’s reputation. That being said, there are […]

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How to Measure Your ROI

Developing a content marketing strategy is costly and time-consuming. You have to research your target market, identify the best avenue to reach them, write your content, create your visuals, get them distributed and, of course, pay for the (wo)man hours. But it’s worth it if you see a return on your investment, right? Obviously, everyone […]

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Companies Faking Social Media Posts Show How NOT to Run a Content Marketing Campaign

Some Hollywood starlets always seem to be in the press for no reason at all, other than the fact that they like attention and they will go to any length to get it. Well, some companies are starting to get that “Look at me” neediness too. In the past couple of weeks there have been […]

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