Inbound PR: A Case Study

Inbound PR Dallas

What’s “inbound PR“? Let me explain by way of a case study presented at the PRSA Southwest District conference earlier this month. Inbound PR – A Case Study from IdeaGrove on Vimeo.

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How to Improve Your Social Media Presence with Twitter

This is the second installment in a series of posts looking at which social media outlet is best for your brand. Our last post talked about which businesses are best suited for Pinterest. Because the site gained so much popularity so quickly, some business owners are leery of expending too much time and resources because […]

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How to Improve Your Social Media Presence with Pinterest

This is the first installment in a series of posts looking at which social media outlet is best for your brand. Facebook, Twitter, Instagram, LinkedIn, Google+, Pinterest – the number of social media sites is growing faster than Kate Middleton’s baby bump. Many businesses think they have to be on every social media outlet simply […]

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How Telling a Good Story is Key to Your Company’s Success

If you ask an expert marketer how to engage an audience, most will say, “Tell a story.” But a story about what? Superheroes? Overcoming adversity? Rags-to-riches? Improving the world? And how does your company fit into the story? Is it the protagonist? The trusty sidekick? The best stories are simple. They connect with the audience. […]

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Eight Ways to Get Out of a Creative Rut

When I was living in New York City creating preschool content, my business partner and I would do some really off-the-wall things to keep our minds juicy, our creativity flowing and our work authentic. I loved every minute of it. One of the most memorable and creatively-freeing experiences we did was belly dancing. Yes, belly […]

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Is Social Media the End of Privacy?

“At Panera grabbing lunch, this Panini is delish!” #nomnomnom “OMG, this vacay to Cabo is going to be a blast! Off to get some sun, see you in a week!” –feeling excited “So annoyed with my boyfriend, he is just so rude!” (changes relationship status to ‘It’s complicated.’) If you scroll through your social media […]

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How Hashtag Overkill is Killing Your Content

Unless you’ve been living under a rock, you’ve seen hashtags on Twitter and various other social media outlets. As the hashtag has gained popularity, it has become clear that some people clearly do not understand the proper usage. Let me take a moment before I rant about this #idiotic #usage to go into a little […]

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