It’s a New Dawn, It’s a New Day: Feeling Good About Content Marketing

There is nothing like the promise a new day brings. You get to start fresh, try new things and be a part of our ever-changing culture. Embracing each day with this positive attitude provides an opportunity to learn and propel oneself further in life, closer to your goals and dreams. Why not apply this to […]

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Buddha Branding and the Bikini Marketing Principle

Have you ever noticed what happens when you put your intentions, ideas and thoughts out to the universe and show the world, without fear, who you really are? Synchronicity! Apply what I am about to share with you to your business and observe how you will divinely attract what your business needs to prosper. The […]

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Three Content Marketing Secrets I Learned from Telenovelas

Have you ever watched a telenovela? I have.  While flipping through the billion or so channels provided by modern cable companies the other day, I landed on a Spanish-language network. A telenovela — essentially, a Latin American soap opera — was playing, and I immediately got sucked in. There was drama. There was expression. There was […]

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Six Reasons Not to Create a Mobile App for Your Content Site

It’s time to stop wondering whether you should create a mobile app for your content-based website. The better course, in the great majority of cases, is to just create a website with responsive design — so it automatically adapts how it displays to visitors based on what device they use to access your site. Oh, […]

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Four Ways to Make a Desperate Escape from Your Content Marketing Hellhole

Everybody hates tabloid news. It’s fake, slanders people’s names, wastes paper. It’s a burden to society. No normal member of society would ever read that trash. Oh, who am I kidding? Tabloid news is fantastic. As content marketers, we should look to tabloid news as an example of how to grab people’s attention with little […]

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Brian Solis Asks WTF (What’s the Future) of Business

Brian Solis and I go back a long way, and I feel like I know him even though we’ve never met. That’s one of the magical changes that social media has brought to our lives. Capturing and sharing the magic, wonder and possibilities of social media for business audiences has been Solis’ stock in trade […]

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Branding Is Like Dating. Can You Turn Your Fling into True Love?

Listen, I am a romantic and I believe love at first sight can happen. And when it does, fireworks go off! But more often than not building a lasting relationship takes time. Trust, honesty and respect are all required. Toss in the aspiration to live a similar lifestyle and you might just find yourself committed. […]

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When It’s Good, It’s So Good: Creating a Memorable Brand Experience

Ok, so, you’ve been craving a great date night out on the town at the best-hyped restaurant for an experience promised by reviews to leave you wanting more. The night delivers on every expectation from the minute the maître d’ welcomes you to the restaurant, to the moment the sommelier arrives at your table to […]

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Journalists Can Stop Debating the Ethics of Sponsored Content — It’s Up to Audiences to Decide

How popular is sponsored content today? A three-week campaign with BuzzFeed, including a handful of sponsored posts written by its advertorial staff, will cost you a minimum of $50,000. Most BuzzFeed advertisers pay much more than that.

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Want to Be a Great Content Marketer? Discover Your Inner Teenager

Are you interested in getting to the essence of content marketing’s addictive power over online audiences? Follow a few teenagers on social media. Then, watch and learn. We’re not saying that teenagers know everything; they just think they do. But here’s one important thing they know that you might not: How to adapt content and […]

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Will You Be Killed by the Kindness of Your Competitors?

“Killing with kindness” means to overwhelm or harm someone with over-the-top benevolence. If you’re depressed because your diet plan isn’t working and your mom responds by baking you a daily batch of cookies to cheer you up, she’s killing you with kindness. Killing with kindness is also how content marketers vanquish their competitors in the […]

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Wefollow Re-Joins the Social Media Influence Fray

Remember WeFollow? Back in March 2009, Digg creator Kevin Rose unveiled his social influence startup as a side project that attracted a lot of attention. Along with a team that included site engineer Jeff Hodsdon, Rose launched WeFollow to rank the most influential users of Twitter across all topics, industries and imaginable categories. The site […]

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Three Content Marketing Lessons from the Kardashians

Taking a cue from the Kardashians, Amy from Savvy Sexy Social shares three ways you can make your brand sexier by making it more social.

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What Would You Do If You Weren’t Afraid?

There’s a reason the website “What would you do if you weren’t afraid?” has caught on like wildfire. It taps into our basic insecurities — and the fact that deep down inside, we know these fears, more than anything else, are what hold us back and keep us from fulfilling our dreams. Fears don’t just […]

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Mastering the Unending Cycle of Content Discovery, Part 2

same blog posts 05 as today … can either be bored by it or leverage it, while taking folks to the next phases of the cycle and beyond. Parallel to how businesses should approach their business strategies. Don’t get bored by success, get excited by developing systems that work. Do you think Henry Ford found […]

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In the Future, Marketing Will Be Like Sex. Only Losers Will Pay for It

“Marketing in the future is like sex. Only losers will have to pay for it.” So predicted ad exec Jon Bond, describing the shift in marketing budgets from “paid media” (advertising) to “earned media” (traditionally public relations, but now including content marketing, social media and the like). Of course, it’s not quite that simple. There […]

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