Mastering the Unending Cycle of Content Discovery, Part 1

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Let’s talk about the concept of discovery.

Did Columbus “discover” America?

Did that famous record producer “discover” your favorite indie band?

Well, yes — they discovered them, but they obviously weren’t the first. …

So in terms of how we use the word in our history lessons, “discovery” actually means “discovery + impact.” Columbus’ discovery of America set the stage for the Western …

Let’s think about this concept in terms of the content you publish and read online every day.

… audience is everything …

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