The Curious Case of the Social Media Scientist

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So Dan Zarrella, by any meaningful definition, is not a scientist.

He’s a data analyst. That’s an important role, and Dan has done some good work for HubSpot in helping marketers to understand and analyze their social media campaigns and online marketing programs.

But I have to say, this insistence of branding data analysis as “science” — with bubbling beaker graphics and the like — is more than a little irritating to me. Do you really think marketers are that stupid? Is there a need to be so condescending?

It doesn’t help that Dan takes himself, and his title, oh so seriously.

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