Don’t Let the Tail Wag the Dog: Inbound Marketing Should Start with Story

Dallas inbound marketing firm Idea Grove doesn't let the tail wag the dog for your inbound marketing program :)

I’ve noticed something about a lot of companies that are calling themselves “inbound marketing firms” these days: they are actually SEO firms or Web design firms that are attempting to reposition their businesses in the marketplace. There’s nothing wrong with that, per se. Over the past two years, Google has pulled the rug out from […]

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Experts Say: In Social Media, Grown-Ups Are Obsolete

Will we ever be rid of “-isms”? We make progress on classism, racism, sexism, homophobia-ism, and ableism, and yet seem to be getting nowhere when it comes to ageism. It’s ironic, because I believe this is the only -ism that is expressly called out in the Good Book. So now we have David Bray of […]

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Are We All in Agreeance About Passive-Aggressive Business Talk?

It happens all too frequently. You’re in a meeting — usually an important meeting with lots of important people around a table — and you say something you think is brilliant. But instead of slapping you on the back, someone else at the table makes an irrefutable point that undermines your argument. What you should […]

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Digital Sharecropping Update: Twitter Shuts Down Posterous, Announces Plans for Facebook-Style Bait and Switch

So just as I was posting a history lesson about the perils of sharecropping — both IRL and online — I came across two announcements by Twitter of relevance to this topic: Twitter said Friday it is shutting down Posterous, the once-popular hosted blogging platform that has been badly neglected since it was acquired by […]

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Sharecropping: A Sucker’s Game Then — and Now

As a good Southern boy whose ancestors hailed from Mississippi and who spent much of my four years at the University of Virginia studying 19th-century Southern history, I know a thing or two about sharecropping. Sharecropping in the United States originated in Mississippi and became popular across the South after the Civil War, replacing the […]

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Eight Secrets to a Happy Career in Inbound Marketing

So I’ve been pondering the topic of happiness in our work lives lately. I figure since I’m in the business of public relations and inbound marketing, maybe I should offer some specific thoughts on how to be happy in this profession. Most of what I’ve learned, I’ve learned through trial and error. Often many errors. […]

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Seven Reasons Your Hair Stylist Is Happier Than You Are

Sometime back, I came across a survey that showed that among all the jobs and professions out there, hair stylists were the happiest workers. It made me think about the possible reasons for this. Now I’ve never cut hair for a living, but I have been getting my locks sheared regularly for more than four […]

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Why Happiness Is the New Meme for Economists — and Why That’s a Good Thing

When I was 5 years old, my mom told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down “happy”. They told me I didn’t understand the assignment. I told them they didn’t understand life. – John […]

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