Mastering the Unending Cycle of Content Discovery, Part 1

Let’s talk about the concept of discovery. Did Columbus “discover” America? Did that famous record producer “discover” your favorite indie band? Well, yes — they discovered them, but they obviously weren’t the first. … So in terms of how we use the word in our history lessons, “discovery” actually means “discovery + impact.” Columbus’ discovery […]

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Five Tips for Bringing Your Blog’s Sexy Back

Amy from Savvy Sexy Social offers five steps you can take to get your blog’s sexy back after a dry spell.

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The Curious Case of the Social Media Scientist

. So Dan Zarrella, by any meaningful definition, is not a scientist. He’s a data analyst. That’s an important role, and Dan has done some good work for HubSpot in helping marketers to understand and analyze their social media campaigns and online marketing programs. But I have to say, this insistence of branding data analysis […]

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When Does Content Sharing Become Oversharing?

We’ve all seen that bikini-clad glamazon on the beach. She’s sexy and toned with the raisin-a-day washboard stomach that makes men drool. The message is clear: If you’ve got it, flaunt it. But for brands, the prospect of putting it all out there can be intimidating, especially online. It’s easy to see why — one […]

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Five Ways to Reduce Stress as a Content Marketer

Marketing isn’t easy — especially when you’re having to crank out reams of content that stands out from the crowd, targets the right audiences, and gets customers and prospects to take the actions you desire. It’s enough to make you long for the days when all you had to do was buy a full-page ad […]

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How to Give Your Content Marketing Strategy a Hollywood Ending

We all know that audiences love happy endings — so it’s no surprise that this year’s Oscar for Best Picture went to “Argo,” which told the story of how a handful of Americans were rescued from Iran during the turmoil after the 1979 revolution. You’ll note that Ben Affleck chose to tell this small, feel-good […]

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Don’t Let the Tail Wag the Dog: Inbound Marketing Should Start with Story

Dallas inbound marketing firm Idea Grove doesn't let the tail wag the dog for your inbound marketing program :)

I’ve noticed something about a lot of companies that are calling themselves “inbound marketing firms” these days: they are actually SEO firms or Web design firms that are attempting to reposition their businesses in the marketplace. There’s nothing wrong with that, per se. Over the past two years, Google has pulled the rug out from […]

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Six Reasons Copyblogger Kicked My Blog’s Ass (and Why Marketers Are Better Off for It)

Yes, believe it or not, there was a time when this blog was more popular than Copyblogger. Let’s start with that headline you just read. That’s the kind of meets Cosmo … , largely because Brian and . I admit, I was kind of beaten into submission by Brian on this and many other points. […]

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The Tao of Content Marketing

There’s an old flick called “The Tao of Steve” that, based on box office receipts (worldwide gross: $4.34 million), you probably haven’t seen or even heard of. The film’s main character, Dex, is a slovenly, unlikely Cassanova who nonetheless has developed a foolproof method for winning the hearts of women (yes, that’s a euphemistic way […]

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The Most Courageous Act Is to Think for Yourself. Aloud.

That was Coco Chanel”s famous advice, but for many of us, it”s easier said than done. How do you think for yourself — aloud? Here are five ways to get started: 1. Don”t try to be a genius. Thinking for yourself doesn”t mean all your ideas have to be original and unlike everybody else”s. And […]

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Four Out-of-the-Box Content Marketing Ideas That Just Might Work

One of the principles of Bikini Marketing is that you can”t be content with being the same as everyone else. Which means you can”t be content with content that is the same as everyone else”s. Here are four out-of-the-box ideas for making your site more interesting than the competition”s: 1. Instead of having all your […]

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Cop an Attitude and Discover the Artist Within

We are part of a society that deeply suppresses emotional, creative expressions of individuality, or what I’d like to call art. Society tells us art is nonsensical. That we cannot afford to devote ourselves and our time in pursuit of it. That it’s a wild animal forever elusive to the masses. That “not everyone can be […]

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Never Let Go of Your Blogging Mojo

Amy from Savvy Sexy Social shares how she stays motivated as a blogger and uses content to grow her business.

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What the Real Housewives Can Teach You About Content Marketing

Spin-offs of The Real Housewives of Orange County have been popping up like Starbucks locations — from New Jersey to Miami, Vancouver to Australia. While David E. Kelly slaves over creating believable dialogue in his latest series, Bravo’s found a foolproof formula: Wine + Oversharing Rich Ladies = Ratings. Of course if the formula were […]

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Don’t Be Satisfied with the Stories of Others. Tell Your Own

It all started with Adam and Eve. Not just humanity’s creation — but also our way of telling stories. When God found that Eve had eaten of the forbidden fruit, he was keenly aware of the transgression that had occurred — but he still allowed the first woman to vocalize her defense. To tell her […]

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Experts Say: In Social Media, Grown-Ups Are Obsolete

Will we ever be rid of “-isms”? We make progress on classism, racism, sexism, homophobia-ism, and ableism, and yet seem to be getting nowhere when it comes to ageism. It’s ironic, because I believe this is the only -ism that is expressly called out in the Good Book. So now we have David Bray of […]

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Are We All in Agreeance About Passive-Aggressive Business Talk?

It happens all too frequently. You’re in a meeting — usually an important meeting with lots of important people around a table — and you say something you think is brilliant. But instead of slapping you on the back, someone else at the table makes an irrefutable point that undermines your argument. What you should […]

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Digital Sharecropping Update: Twitter Shuts Down Posterous, Announces Plans for Facebook-Style Bait and Switch

So just as I was posting a history lesson about the perils of sharecropping — both IRL and online — I came across two announcements by Twitter of relevance to this topic:

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Sharecropping: A Sucker’s Game Then — and Now

As a good Southern boy whose ancestors hailed from Mississippi and who spent much of my four years at the University of Virginia studying 19th-century Southern history, I know a thing or two about sharecropping. Sharecropping in the United States originated in Mississippi and became popular across the South after the Civil War, replacing the […]

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Success Will Follow You Anywhere — But Only If You Start Somewhere

When I look back, I’m embarrassed at how many times I’ve made the same mistake in my life.

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