Content Marketing in a Coffee Cup

In the world of promotions, you know you’ve created some good chachka if a client prospect keeps it for the next 15 years. Back in the late ’90s, when I was VP of corporate communications for a company called PageNet, I was sent a coffee mug by Maddock Douglas, a Chicago ad and design firm that wanted to […]

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Say ‘No’ to Fragile Artist Syndrome

Back when I was heading the corporate communications department of a billion-dollar company, I had the uncomfortable experience of watching a graphic designer break down and crumple into a ball in my office. Had he had a seizure? A heart attack? Had he learned of a death in the family? Nope. He just didn’t like […]

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Social Networking-Related Crimes Up 780 Percent — and Other Meaningless Statistics

These headlines are as meaningless as they are sensational. As our self-proclaimed social media scientists would surely be the first to tell us, unless there is a corresponding increase in overall offenses, it’s pretty much impossible to argue that social media is driving an increase in crime. And if it’s not, what is the point of […]

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It’s 2013: Have You Updated Your Site’s Copyright Notice?

Yeah, I know — you have too many other things to worry about. But I’ve noticed that companies and bloggers who ignore updating their copyright information tend to neglect other important things about their websites as well. It’s like Malcolm Gladwell expounds in The Tipping Point: Little things can make a big difference. A single […]

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