Forget the Five Ws. Today, Journalism’s About the Letter “I”

You want to make it big in journalism today? Then make it about you. That’s right. Make it about you rather than the actual story you’re covering, the publication or news outlet you work for, or — God forbid — your audience. Call it the Kanye West Guide to Journalistic Advancement. Yes, it’s egocentric — […]

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The Journalist/Flack Relationship

Since we’ve written more than 2,200 posts over the past three years, we like to occasionally repost a few of the more evergreen items for our newer readers. Here are 10 posts you may find of value on a topic near and dear to our hearts: the journalist/flack relationship. Why Journalists Are Right to Suspect […]

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How to Be a Lying &*$%#@ in Seven Simple Steps

A couple of months ago, someone doing media relations for me got screwed over by a TV reporter. Here’s how it went: 1. We wanted the reporter to do a preview story on a consumer event that one of our clients was sponsoring. The event was targeted to a particular kind of consumer within this […]

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Rambo V: The Chickenhawks

A crazed Vietnam vet. A bunch of sissy right-wing pundits who wouldn’t know real combat if it blew their last limb off. God have mercy … because John McCain Rambo won’t. Who says he’s too old to still kick some ass?

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Pick of the Thicket 2.1.08

Want to be a pick? Submit your story! Getting duped: How the media messes with your mind (Scientific American) The Heath Ledger video that entertainment TV shows are afraid to broadcast for fear of a star boycott (Ninja Dude) Marketers say spam works (Copywrite, Ink.) Check out Spin Thicket for more media, marketing and PR […]

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