To Succeed in Life, You Must Be Able to Market Yourself

That applies to people — and to cats on the adoption block.

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Leadership Secrets of Cicero

OK, we only have five — so this isn’t a book proposal. They are: 1. “I criticize by creation — not by finding fault.”2. “No one can speak well, unless he thoroughly understands his subject.”3. “He only employs his passion who can make no use of his reason.” 4. “It is a true saying that […]

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Sportswriter Uses Blog to Vent About Football Coach’s Media Relations

Greg Auman, who covers University of South Florida sports for the St. Pete Times, has had it with USF football coach Jim Leavitt: What’s the point of Leavitt making himself the only outlet for information to the media if he’s not a source of any meaningful information? What’s the point of limiting player interviews to […]

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General Motors’ PR Strategy: Get ‘Em While They’re Young

Chris Roush, the UNC journalism instructor who writes Talking Biz News, was a little surprised by a PR solicitation he received from GM: Dear Advisor, I’m writing to inform you of General Motors’ First College Journalists Event taking place in Las Vegas, NV on September 9-10th. This is the first time we’ve done this sort […]

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Pick of the Orchard 8.31.06

Someone Else Left Their Mic On During One Of Bush’s Speeches (Best Week Ever) “CNN experienced audio difficulties” (Sky News) Radio Shack fires 400 employees by email (Bill Green) New service directs callers to toilets (China Daily) What do you think about the “Survivor” controversy? (John Wagner) Technorati tags: Web 2.0, PR, Blogs, Journalism, Public […]

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Alert Malkin: More Liberal Media Bias on CNN

Listen to that liberal Kyra Phillips drowning out President Bush with all that liberal talk about “compassionate human beings” being “hard to find” and “good vibes” and having to “protect” her brother. I bet her “control freak” sister-in-law is a Republican, too. Michelle Malkin: Get on it!

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Campbell Brown, Overtalker

(Props to Gawker and the Pseudodictionary.)

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Pick of the Orchard 8.30.06

  Media Relations: Call on a Pitch, or Don’t?(Owen Lystrup) Bloglines: berry berry good for subscriptions(Bill Green) Politico uses paper’s website to anonymously praise himself(Romenesko) Media Orchard is the best blog ever (Anonymous)   Technorati tags: Web 2.0, PR, Blogs, Journalism, Public Relations, Marketing, Advertising, Media

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Noted Meteorologists Richard Simmons and Don King Discuss Hurricane Katrina

From Think Progress: Today on Fox News, Neil Cavuto devoted much of his show’s coverage to the one year anniversary of Hurricane Katrina. To give the real picture of what’s going on, Cavuto brought in two “experts” on back-to-back segments — exercise guru Richard Simmons and boxing promoter Don King. Go away, Richard. We’re still […]

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The John Mark Karr School of Viral Marketing

We were checking out this old-school article on the “Six Simple Principles of Viral Marketing” and it occurred to us that, in his own way, John Mark Karr was a Harvard Business School case study for attention-seeking perves everywhere. A successful viral campaign: 1. Gives away valuable products and services. 2. Provides for effortless transfer […]

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Does Napster Sell Music — or Strippers?

We’re confused. First, there was this ad. Now, there’s this ad — continuing the stripper theme. As readers of Media Orchard know, we’re not opposed to attractive women. But from a practical standpoint, do Napster’s ads really appeal to all demographics who want to download music online? Probably not. More to the point, is Napster […]

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Pick of the Orchard 8.29.06

Online Video Allows PR Pros to Bypass Media, Says PR Week Editor Keith O’Brien (Beet.TV) ICYMI: Conan the Barbarian (of TV Satire) (Best Week Ever) Battle Against Bald (Seth Garon) Media Relations Angst in August? (Bad Pitch Blog) Ad for Belgian lads’ mag sexist? Nah! (Flickr via Adrants) Technorati tags: Web 2.0, PR, Blogs, Journalism, […]

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Nipple-Slip Mania Must End

We’ve written nearly 1,600 posts since starting Media Orchard in March 2005. Only two of them have mentioned the words “nipple slip.” And yet: Our StatCounter report shows that among the latest 10,000 visitors to our site, 955 arrived via Web search. Of these, the most-used search terms were: 1. media orchard (50 searches) 2. […]

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Nipple-Slip Mania Must End

We’ve written nearly 1,600 posts since starting Media Orchard in March 2005. Only two of them have mentioned the words “nipple slip.” And yet: Our StatCounter report shows that among the latest 10,000 visitors to our site, 955 arrived via Web search. Of these, the most-used search terms were: 1. media orchard (50 searches) 2. […]

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The Secret to Being a Top-Viewed Video on YouTube? Auto-Reload, of Course

Here’s the hack. While we support occasional pandering, we disapprove of cheating. We hope YouTube fixes this (if they haven’t already done so) before the Dr. Myras of the world get any bright ideas.

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Yo, Michelle Malkin! Got Another Liberal Media Conspiracy for You — Check It Out

First, the liberal media Photoshopped Condoleezza Rice to make her look demonic. Then, they Photoshopped pictures of Lebanon to make it look like civilians were actually suffering over there. And now, the coup de gras: They’ve messed with Tiger Woods’ cap. This is outrageous, and there is certainly some liberal media member with some kind […]

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Don’t Grape-Stomp and Interview at the Same Time

Ouch. We’ve seen this one popping up all over the Web recently, but apparently it’s several years old. In fact, it’s been ranked among the top virals of all time. The reporter just had the wind knocked out of her and is fine.

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Is Forbes.com Getting 15 Million Visitors Per Month — or Half That? Who Knows?

From the NY Times: Forbes’ Web prowess is a reason Elevation Partners, a private equity firm that has U2’s Bono as a managing director, agreed on Aug. 4 to buy a minority stake in Forbes’ publishing business. But a closer look at the numbers raises questions about Forbes.com’s success. For its claim of a worldwide […]

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“The Most Perverse and Outlandish PR Stunt in the History of Film”

No, it’s not Snakes on a Plane. From Canadian Press: The September fight card for controversial German movie director and itinerant boxer Uwe Boll is full. The director of the recently released vampire flick BloodRayne … claims to be frustrated with critics trashing his films … So, in June, he challenged them to a fight […]

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