Resolutions

Media Orchard’s only New Year’s resolution was to not post a list of resolutions. We’re done with lists until next year. We did find a few interesting lists created by others, however — which you’ll find below. Well, that’s a wrap for Media Orchard in 2005. We’ve had a great time developing this blog over […]

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ASU President Responds to Media Orchard’s “Worst Spins” List

From the East Valley Tribune: A Texas public relations blog lists Arizona State University President Michael Crow’s response to Playboy magazine’s party school ranking as “one of the worst spins of 2005.” The year’s “Top 10 Worst Spins” was published Wednesday on the blog Media Orchard, a Web commentary run by the Dallas firm Idea […]

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New Year’s Eve Party Tip: Serve Sofia Mini to Impress the Ladies

It’s been derided as a “can of dumb-ass,” but Media Orchard thinks Sofia Mini — the pricey canned champagne from Niebaum-Coppola — is a marketing phenomenon waiting to happen. Why? 1. It’s named after a hip (but substantial) female celebrity, Sofia Coppola. 2. It comes in a cute pink aluminum can. 3. An equally cute […]

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Pick of the Orchard 12.30.05

Sony says being a public nuisance is really stealth marketing (Scatterbox) The PR Issue Behind Alaska Airlines Decompression (POP! PR Jots) Getting ready for 2006 (Inside the Marketing Mind) Online newspaper design (Mike’s Points) One Page, Past and Future (Dim Bulb) Interesting points about a blogging policy for employees (John Wagner) Grab bag: Good Marketing […]

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Fun Roundup of Year-End Lists

Here it is, from Fimoculous.

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I Found It on the Internet So It Must Be True (Again): Los Angeles Times Quotes Fake Press Release

Aren’t reporters supposed to be naturally skeptical? Lately, they’re acting like they’ve all fallen off a big turnip truck — publishing fake information from the Internet left and right. First a TV reporter in Nashville reports, with a straight face, that it’s against the law to offer “nutrition to a prostitute“; then my old college […]

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White House Scandal Defense 101

Bob Barr, former Republican Congressman and outspoken civil libertarian, has penned a remarkably candid column for The Atlanta Journal-Constitution: “Presidents all the same when scandal strikes.” Excerpts: In the best tradition of former President Bill Clinton’s classic, “it-all-depends-on-what-the-meaning-of-is-is” defense, President Bush responded to a question at a White House news conference about what now appears […]

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Pick of the Orchard 12.29.05

Press Release Increases Blog Traffic (Communication Overtones) Pew out with latest Internet demographics (Shel Holtz) Is traditional public opinion polling dying a slow death? (Canuckflack) The Alessandra Stanley Watch: This Year’s Corrections Today (Gawker) Miracle Photoshop Cures Dick Clark in Time for New Year’s (Defamer) 10 Journalism Tips for Bloggers (BrandToBeDetermined) Technorati tags: Web 2.0, […]

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Family’s Blog Posts Tell the Story Behind a Tragedy

Blogs are forever. They’re also public — even though many people unwisely treat them as private diaries. Romenesko reports: The killing of Paul Berkley just days after his return home from assignment in the Middle East was big news in the Raleigh area. His wife was charged with murder, along with her teenage lover and […]

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Hey! We Found a Viral Video That Wasn’t Produced By Burger King

PR practitioners are often asked to jump through hoops for their clients … but this is ridiculous. (Via Break.com)

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Richard Edelman: Too Sexy for His Blog?

Richard Edelman, together with his “blog boy” Phil Gomes, deserve mucho props for establishing Edelman as the clear Web 2.0 leader among large PR agencies. Having said that, Shel Israel points out an important shortcoming of Richard’s blog: he’s stingy in linking to others. Says Shel: “I find it appalling that he is either too […]

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The Jossip Awards: Top Celebrity Scandals of 2005

Stumbling politicos, corporations and pundits earned top honors in Media Orchard’s 10 Worst Spins list this year — edging out deserving Hollywood types. For those of you who need your celebrity fix, however, we won’t leave you hanging: Check out Jossip’s breakdown of the top celebrity scandals (and breakdowns) of 2005. Technorati tags: Celebrities, PR, […]

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Media Orchard Presents: The 10 Worst Spins of 2005

Media Orchard, one of the nation’s most-read public relations blogs, today unveils its first-annual list of the year’s 10 Worst Spins. The list presents the most shameless, silly, ineffective and/or ill-advised attempts to influence public perceptions. And the winners are: 1. Michael Brown: The Nero of New Orleans. He waded through the worst natural disaster […]

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Pick of the Orchard … and a Warning

We’re back. We hope everyone is having a terrific holiday season. We’re just posting “Pick of the Orchard” today, but be forewarned: on Wednesday morning at 6 a.m., Media Orchard will publish its dreaded year-end list! You don’t want to be on the naughty side of our ledger… Today’s picks: Oh, sure: Newspapers will become […]

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No, Santa Claus Was Not Invented by Coca-Cola’s PR Department

The true origin of Santa, as well as the story of the Coca-Cola myth, is here. It’s a fascinating read. And with that, Media Orchard will board our sleigh and head out of town till Monday. Merry Christmas to all — even you, Bill O’Reilly! Technorati tags: Christmas, PR, Public Relations, Santa

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Politically Skewed Cable News Audiences Render Online Polls Worthless

Fox News, MSNBC and CNN all want you to believe that they present the news impartially. Without getting into that argument, it’s pretty clear that the cable news channels’ audiences have strong political leanings. So strong, in fact, that the channels’ online opinion polls not only have no scientific value — they have no value […]

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Pick of the Orchard 12.23.05

My 2006 blog predictions (Tech PR Gems) The future of the trade press (Presto Vivace Blog) The Revolution Will Not Be Televised (son-of-a-pitch) Ex-journo in boat miss shocka (Clogger) Media Blitz: Jeff Bewkes named Time Inc’s only happy employee (Jossip) Technorati tags: Web 2.0, PR, Blogs, Websites, Public Relations, Marketing, Advertising, Media

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A Christmas PR Tip for Verizon: Being Compared to the Grinch Is Not Good

The little town of Lonaconing, Md., is causing a big PR problem for Verizon and Allegheny Power. From The Washington Post: Every year, Christmas lights glittered in this little coal town…They were like ordinary light bulbs, but tinted in every color, and the Goodwill Fire Co. strung them, pole to pole, building to building, and […]

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Pick of the Orchard 12.22.05

Okay, Who’s Repping Santa? (son-of-a-pitch) Oh Really?! (funny headline department) (FlackLife) Who blogs at your company? (Tech PR Gems) The Mannheim Steamroller School of Marketing (Canuckflack) There’s hope (Marketing Begins At Home) “Journalism Hope” Launches with a Message for All of Us (Below the Fold) Quantum Mechanics & Corporate Communication (continued) (Corporate Communication — Theory […]

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I Found It on the Internet, So It Must Be True — Continued

Cincinnati Magazine blasted The Kentucky Post in its yearend “Pork Roast” issue for publishing a five-column headline that called a local politico the region’s “go-to gay,” when it meant to call him the “go-to guy.” Funny. Problem is, the headline never appeared in the Post. As the Post reports: Magazine editor Jay Stowe said Tuesday […]

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