Goodbye, Mr. Six

Yep, the Six Flags “spokesgeezer” apparently has been canned. Well, at least now the bloggerati won’t have to argue over whether he should have a “character blog” — we’re still debating over Jack in the Box and others. Technorati tags: Character Blogs, PR, Mr. Six, Marketing

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Exit Strategies Are for Quitters

BusinessWeek‘s Stephen Baker writes today in Blogspotting: I’m reading more and more about the market value of blogs — and believing very little of it. Maybe I’m blind to opportunity, but I think the overwhelming majority of our blogs have little or no market value unless the blogger is included. And that’s less a sale […]

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Pick of the Orchard 11.30.05

PR as Customer Ombudsman (Naked Conversations)   Painless tagging: great tool (Desirable Roasted Coffee)     Volvo site got 1 million visitors from blog ads (Media Culpa)     NevOn joins Corante Network (NevOn)     Optimizing your content for more Google AdSense revenue (Stephan Spencer)     Are blogrolls bound for the scrapheap? (Morgan […]

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Folksonomy, Folkschmonomy

TagCloud has a cool folksonomy tool that “searches any number of RSS feeds you specify, extracts keywords from the content and lists them according to prevalence within the RSS feeds. Clicking on the tag’s link will display a list of all the article abstracts associated with that keyword.” Here’s the TagCloud for the Media Orchard […]

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Is Being Named One of Playboy’s Top 10 Party Schools Good or Bad for PR?

Playboy will feature its “Top 10 Party Schools” in the May 2006 issue. The list was announced as part of a casting call for coeds, and photographers have been snapping pics at the selected campuses for the past six weeks. The schools, in no particular order, are: Arizona State University University of Wisconsin – Madison […]

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Why PR People Love Holidays, Continued: Jessica and Nick’s Timing Burns Celebrity Pub

As we have noted before, PR people love holidays for announcing bad news — which is why Media Orchard had to get up from the Thanksgiving table to inform you that Jessica and Nick had announced their split and that Savvis had accepted the resignation of its stripper-loving CEO. Now, Women’s Wear Daily reports that […]

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The Top 10 Violent Video Games: A Holiday Shopping Guide

When Media Orchard has posted on the topic of video-game sex and violence in the past, we have been cruelly labelled an old fogey by our younger readers. Call us what you will. We still believe that: 1. Some video games, played repeatedly over time, desensitize children to violence. 2. The ESRB’s current rating system […]

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Pick of the Orchard 11.29.05

Can PR drive the uptake of social media? (Corporate Engagement)   The PR Agency Mindset Needs To Change … Not Just The Tools (John Wagner)     Nokia Launches a Blogger Relations Blog (Micro Persuasion)     Best Laid Plans (POP! PR Jots)     Book Review: (Don’t) Read All About It… (PR Opinions)   […]

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So, Is This an Anti-Lesbian Media Conspiracy?

Day after day in the blogosphere, right-wing pundits are unearthing shocking evidence of liberal media bias — most recently, a poorly Photoshopped newspaper photo of Condoleezza Rice and a mysterious “X” that appeared over Dick Cheney’s face during a televised speech. Now, you and I — as reasonable human beings of any political stripe — […]

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Why Is 24-Hour Cable News “Blondes Reporting on Missing Blondes”?

From Romenesko via New York Magazine: Koppel might do an HBO show called “The F-ing Media” Ted Koppel and producer Tom Bettag are hoping to launch their HBO series with a critical look at TV news. (The cable-channel deal isn’t signed yet.) “This is something you can’t do at ABC,” says Bettag. “You’d be accused […]

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Zuckerman: Blogs Are the “Fifth Estate”

In his Dec. 5 U.S. News & World Report column, Mort Zuckerman proclaims that blogs have become the “fifth estate.” In doing so, he at once elevates blogs while separating them from traditional media, known as the “fourth estate.” Zuckerman writes: Given the fact that the disseminators of blogs, such as Google, have a unique […]

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Ranking PR Blogs with SiteScore

Alice Marshall and Mike Bawden decided to run their agency Web sites through SiteScore after reading this post. Inspired, Media Orchard rated a number of popular PR blogs from 1 to 10 using Silktide’s free tool. The results are below. I know many great blogs aren’t on this list. My apologies; my fingers got tired. […]

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Pick of the Orchard 11.28.05

Media Orchard usually highlights the work of other PR bloggers in “Pick of the Orchard,” but because everyone is just getting back from a long holiday weekend, we thought today we’d instead post a few random links to cheer you up. All come to you via Fark.com — but are not naughty. Happy Monday! Readers […]

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Media Orchard’s Bid to Close the Conversation Gap with Micro Persuasion Is All Talk

Media Orchard should pay Steve Rubel of Micro Persuasion a consulting fee for showing us this simple tool to illustrate “The Conversation Gap.” Instead, we attempt to use the tool against him by charting our progress in catching up with Steve. As you can surmise, we aren’t getting there anytime soon. We bow humbled before […]

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The Liberal Media’s So Darned Liberal, Even the Switchboard Operators Are Liberal

Media Orchard respects the political opinions of others. I’m no wild-eyed liberal; I’ve voted for members of both parties (as well as independents) in the past. But there’s something about the nonstop “liberal media conspiracy” theorizing of certain right-wing pundits that makes me go nuts. It’s goofy stuff that I would normally find amusing — […]

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How Never to Find a Job: the Barbara Ehrenreich Career Network

Media Orchard was on Barbara Ehrenreich’s Web site today (we’d heard she’d become a blogger), and we found it quite amusing that she’s now launching a “local career networking” campaign in association with her new book, Bait and Switch. Barbara’s a talented writer, and we share her views on a number of issues. But Bait […]

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“Intelligent Design, Creationism and Other Religious Mythologies”

That’s the title of a new course that will be offered at the University of Kansas next semester — and intelligent-design advocates are fuming. Unfortunately, the person quoted first in the Kansas City Star’s story on the controversy is Bruce Simat, an intelligent-design supporter and associate biology professor at Minnesota’s Northwestern College. The Star fails […]

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Judgment-Free Journalism, Continued: The Case of Prussian Blue

Teen People came close to publishing a story on the white-supremacist singing duo Prussian Blue that did not mention the words “hate,” “supremacist” or “Nazi.” The writer had agreed with the teen duo’s mother not to use these terms, but instead the more palatable “white pride.” Sounds like the story was going to be pretty […]

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Corporate Videos Can Be Worth Every Penny

A while back, Steve Crescenzo asked this question on his blog: “Is corporate video a waste of money?” I have a sneaking suspicion that many of the people who do corporate video do it because it’s fun. Because it’s so different than uploading copy to the intranet or producing a print publication. But that if […]

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Ranking the Top PR Agency Web Sites

SiteScore is a free tool by U.K.-based Silktide that rates “how well-designed, popular and accessible your website is.” So far, SiteScore has graded more than 72,000 Web sites on a scale of 1 to 10. Top-ranked sites include HaloScan and The Register, with scores of 9.6. The rankings vary widely and sometimes inexplicably: MSN rates […]

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